Digital & Performance Marketing

About Job Role:
We are looking for a results-driven Performance Marketing Manager to own our paid digital channels and lead generation across residential and/or commercial projects. You will plan, execute, and optimize campaigns that deliver quality leads at efficient cost per lead (CPL) and cost per site visit (CPSV), and ultimately drive bookings.

Key Responsibilities
Campaign Strategy & Execution

- Plan and manage paid campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta (Facebook/Instagram), LinkedIn, and real estate portals
- Build project-wise and phase-wise media plans aligned with launch, sustenance, and inventory-clearance goals
- Manage monthly budgets and allocate spend by channel, project, and geography
- Landing Pages, CRO & Tracking
- Brief and A/B test landing pages, lead forms, and creatives to improve conversion rates
- Set up and maintain conversion tracking using GA4, Google Tag Manager, Meta Pixel/CAPI, and call tracking tools
- Ensure accurate attribution across online and offline touchpoints

Analytics & Reporting

Track KPIs such as CPL, CPSV, CPB (cost per booking), ROAS, CTR, and lead quality score

Build weekly and monthly dashboards (Looker Studio/Power BI) with actionable insights for leadership

Conduct competitor and market benchmarking

Collaboration & Team Leadership

Coordinate with creative, content, SEO, and CRM teams, and with external agencies

Manage and mentor junior marketers and agency partners

Partner with sales heads and project teams for launches and promotional events





Required Qualifications & Experience

Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

5+ years in digital/performance marketing, with proven experience in real estate (developers, brokerages, or proptech)

Track record of managing significant monthly ad budgets (₹[X] lakh+) with measurable ROI

Hands-on expertise in Google Ads, Meta Ads Manager, and GA4

Strong understanding of the real estate buyer journey and long sales cycles

Experience with CRM and marketing automation tools (Salesforce, LeadSquared, Zoho, HubSpot, or similar)

Analytical mindset with solid Excel/Google Sheets and data visualization skills

Preferred Skills

Experience with real estate portals (99acres, MagicBricks, Housing.com) and channel partner lead flows

Knowledge of WhatsApp marketing, chatbots, and IVR/tele-calling integration

Familiarity with programmatic advertising and OTT/CTV

Google Ads and Meta Blueprint certifications

Exposure to SEO, email marketing, and content strategy

Key Competencies

Data-driven decision making

Budget ownership and cost discipline

Strong communication and stakeholder management

Ability to work under launch deadlines

Creative problem-solving and a test-and-learn approach

Key Performance Indicators

Cost per lead and cost per site visit against targets

Lead-to-booking conversion ratio

Marketing-attributed revenue and ROAS

Budget utilization and forecasting accuracy

Pay: ₹30,000.00 - ₹50,000.00 per month

Advantages:

- Provident Fund

Work Location: In person

📌 Digital & Performance Marketing (India)
🏢 PROPERTY-PILOT VENTURES PRIVATE
📍 India