Marketing PRO / Public Relations Officer – Hospital

Job Summary

We are looking for a agile and patient-focused Hospital Marketing PRO to manage public relations, patient engagement, doctor coordination, corporate outreach, and marketing activities. The candidate will be responsible for strengthening the hospital’s visibility, building relationships with referring doctors and organizations, and supporting patient acquisition and retention.

Key Responsibilities

- Develop and execute local hospital marketing and outreach activities.
- Build and maintain strong relationships with referring doctors, clinics, diagnostic centers, corporates, and community organizations.
- Visit doctors, clinics, companies, and other referral sources to promote hospital services.
- Generate patient referrals and support the achievement of hospital business targets.
- Coordinate health camps, awareness programs, medical talks, corporate health check-ups, and community events.
- Promote hospital specialties, consultants, facilities, packages, and healthcare services.
- Handle patient and visitor inquiries professionally and coordinate with relevant hospital departments.
- Collect feedback from patients, doctors, and referral partners and communicate it to management.
- Maintain regular records of doctor visits, leads, referrals, camps, and marketing activities.
- Coordinate with the digital marketing team for social media, online campaigns, hospital events, and promotional content.
- Support the hospital’s branding and public relations activities.
- Monitor competitor activities and local healthcare-market developments.




- Prepare daily/weekly/monthly marketing reports and provide updates to management.
- Ensure that all promotional and communication activities follow hospital policies and applicable healthcare advertising guidelines.

Required Qualifications

- Graduate degree in Marketing, Business Administration, Public Relations, Healthcare Management, or a related field.
- 1–5 years of experience in hospital marketing, healthcare sales, public relations, or a similar role preferred.
- Good communication and interpersonal skills.
- Strong networking and relationship-management abilities.
- Ability to travel locally for doctor and corporate visits.
- Basic knowledge of MS Office/Google Workspace and digital marketing.
- Ability to work independently and achieve defined targets.

Key Skills

- Hospital/Healthcare Marketing
- Public Relations
- Doctor & Referral Networking
- Corporate Tie-ups
- Patient Relationship Management
- Health Camp Coordination
- Lead Generation
- Communication & Presentation Skills
- Local Market Development
- Reporting & Follow-up
- Digital Marketing Coordination

Key Performance Indicators (KPIs)

- New patient leads and conversions
- Doctor/referral-network growth
- Corporate tie-ups
- Number and quality of outreach activities
- Health camps and community programs conducted
- Referral generation
- Patient feedback and relationship management
- Achievement of assigned marketing targets
- Timely submission of activity and performance reports

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Professional (India)
🏢 Prakriti Hospital
📍 India