Role Summary

We are looking for a PPC Specialist with strong hands-on experience in Google Ads and Meta Ads. The primary responsibility of this role will be to create, manage, optimize, and scale paid advertising campaigns focused on lead generation, recruitment, and measurable business results.

A working understanding of SEO is required, but PPC and paid advertising will be the primary focus of this role.

This is a hands-on execution role for someone who is comfortable working directly inside advertising platforms, analyzing campaign data, optimizing performance, improving lead quality, and taking ownership of campaign results.

Key Responsibilities PPC & Paid Advertising — Primary Focus

- Create, manage, optimize, and scale Google Ads Search campaigns.
- Manage and optimize Meta Ads (Facebook & Instagram) campaigns.
- Conduct keyword research, audience targeting, negative keyword management, bid optimization, and budget allocation.
- Monitor and optimize CPC, CTR, CPL, CPA, conversion rate, lead quality, and overall campaign ROI.
- Manage campaign budgets and allocate spend toward high-performing campaigns and audiences.
- Create and test different ad copies, creatives, audiences, keywords, landing pages, and campaign structures.
- Run A/B tests for ads, creatives, landing pages, targeting, and messaging.
- Identify underperforming campaigns and implement strategies to reduce costs and improve results.
- Scale successful campaigns while maintaining cost efficiency, conversion volume, and lead quality.
- Optimize campaigns for lead generation and conversions, not just traffic or clicks.
- Align paid advertising campaigns with business goals, including client acquisition and recruitment.
- Develop and optimize Google Search campaigns as the primary focus, while being open to expanding into Performance Max (PMax), Demand Gen, YouTube Ads, and other Google Ads formats as business needs evolve.
- Manage Meta video and image ad campaigns, with the ability to test and expand creative formats based on campaign performance.
- Stay updated with changes in advertising platforms, campaign types, tracking technologies, and performance marketing best practices.
- Experience with Indeed Ads for recruitment campaigns will be an advantage.
- Basic understanding of LinkedIn Ads is a plus.

Conversion Tracking, Analytics & Reporting

- Set up, test, and monitor conversion tracking for Google Ads and Meta Ads.
- Work with Google Tag Manager (GTM), GA4, Meta Pixel, and Meta Conversions API (CAPI).
- Have knowledge of Conversion API integration with websites and CRM systems.
- Monitor the complete marketing funnel from ad click → landing page → lead → CRM → qualified lead/conversion.
- Analyze campaign performance and identify conversion drop-offs, tracking issues, and lead-quality problems.
- Use GA4, Google Ads, Meta Ads, CRM data, and other analytics platforms to make data-driven optimization decisions.
- Ensure accurate tracking of leads and conversions between the website, advertising platforms, and CRM.
- Prepare weekly and monthly performance reports with clear insights, trends, optimization actions, and recommendations.
- Identify opportunities for cost optimization and performance improvement across campaigns.

SEO — Secondary Responsibility

- Perform basic on-page SEO for landing pages.
- Optimize meta titles, meta descriptions, headings,



URLs, and target keywords.
- Conduct basic keyword research and identify high-intent search opportunities.
- Make landing-page SEO recommendations to improve organic visibility and conversion performance.
- Understand basic technical SEO concepts such as indexing, page structure, internal linking, and schema.
- Coordinate with the content and web development teams when required.

AI Tools & Content Optimization

- Be comfortable using ChatGPT and Claude to create, improve, and optimize:
- PPC ad copy
- Landing page content
- SEO content
- Headlines and CTAs
- Ad variations and testing concepts
- Use AI tools as part of the workflow to speed up content creation, research, testing, and optimization, while maintaining accuracy, quality, and brand consistency.
- Develop strong prompts and workflows to improve ad messaging, landing-page content, and SEO performance.

Required Skills

- 2–5 years of hands-on experience in PPC / Performance Marketing.
- Strong practical experience with Google Ads — Search campaigns are mandatory.
- Strong practical experience with Meta Ads (Facebook & Instagram).
- Experience managing lead-generation campaigns.
- Strong understanding of campaign structure, keywords, bidding, targeting, budgets, and optimization.
- Robust understanding of conversion tracking and performance metrics.
- Working knowledge of GTM, GA4, Meta Pixel, and Meta Conversions API (CAPI).
- Knowledge of connecting or integrating conversion tracking between websites, advertising platforms, and CRM systems.
- Ability to analyze campaign data and make data-driven optimization decisions.
- Strong understanding of CPL, CPA, CPC, CTR, conversion rate, lead quality, and cost optimization.
- Working knowledge of SEO.
- Familiarity with ChatGPT and Claude for content creation and optimization.
- Strong analytical and problem-solving skills.
- Ability to take ownership of campaign performance and continuously work on improving results and reducing acquisition costs.

Preferred Skills

- Experience with Indeed Ads or recruitment advertising campaigns.
- Experience in lead generation for service-based businesses.
- Experience working with CRM / ATS systems.
- Familiarity with automation tools such as HubSpot, Zoho, Forms, Zapier, Make, or similar platforms.
- Experience with GA4, GTM, Meta Pixel, Meta CAPI, and advanced conversion tracking.
- Experience with Google Demand Gen, Performance Max, YouTube Ads, or other Google Ads campaign types.
- Experience with AI-assisted marketing workflows using ChatGPT, Claude, or similar tools.

Important — Please Read Before Applying

- This is a hands-on PPC execution role.
- Candidates must have real-world experience managing paid advertising campaigns.
- Google Ads and Meta Ads experience is mandatory.
- Candidates with only theoretical, academic, or course-based PPC knowledge will not be considered.
- This is not primarily an SEO role.




- Candidates should be comfortable working directly inside advertising platforms and taking ownership of campaign optimization and performance.
- The selected candidate must have a robust focus on cost efficiency, lead quality, conversion performance, and measurable results.
- Candidates should be willing to learn and expand into additional advertising channels and campaign types as required.

Work Details

Job Type: Full-time
Work Mode: On-site / In-office
Location: Sector 74, Mohali, Punjab
Shift: 6:00 PM – 3:30 AM IST
Working Days: 5 days per week
Shift Type: US Night Shift / EST Support

Important Work Conditions

This is a strictly on-site night shift position. Please review the following before applying:

- No remote work option is available.
- No cab / transportation facility is provided.
- No meal facility is provided.
- Candidates must arrange their own transportation.
- Willingness to work 6:00 PM – 3:30 AM IST is mandatory.
- Applications will be considered only from candidates who are comfortable with the shift timing and daily commute to Sector 74, Mohali.

What We Are Looking For

We are looking for someone who can do more than simply launch campaigns. The ideal candidate should be able to:

Analyze → Identify Problems → Optimize → Reduce Costs → Improve Lead Quality → Increase Conversions → Scale Results

The candidate should be comfortable taking ownership of paid advertising performance and continuously looking for ways to improve results and maximize marketing efficiency.

Autism Center of Excellence (AutismCOE)
Website: www.autismcoe.com
Email: [email protected]

Pay: ₹25,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

- Chandigarh: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- Briefly walk us through your PPC career, highlighting your hands-on expertise across Google Ads and Meta Ads, the scale of campaigns/budgets you have managed, your approach to optimization, and one significant performance improvement you personally drove.
- You have a fixed monthly budget across Google Search, PMax, and Meta Ads. Google Search is generating high-intent leads but at a higher CPA, while Meta generates cheaper leads with lower lead quality. How would you allocate the budget and measure true business performance rather than optimizing purely for platform-level CPA?
- A campaign has a good CTR and strong conversion rate, but the CPA has increased by 40% over the last 2 weeks while conversion volume is declining. Walk us through your exact diagnostic process and the optimizations you would test first.
- You have a profitable PMax campaign with a ROAS of 5x, but when the budget is increased by 50%, ROAS drops to 2.8x. How would you scale the campaign without destroying efficiency? Explain your approach to budget changes, bidding, audience signals, asset groups, and search-term insights.
- A Meta campaign has a low CPM and high CTR, but landing-page conversion rate is extremely poor. How would you determine whether the problem is with the ad, audience, landing page, offer, tracking, or traffic quality? What data would you analyze before making changes?

Education:

- Bachelor's (Required)

Language:

- English (Required)

Location:

- Chandigarh (Preferred)

Shift availability:

- Night Shift (Required)

Work Location: In person

📌 PPC Specialist 2-5 Years | Google Ads & Meta Ads | Night Shift | Mohali (Chandigarh)
🏢 Autism Center of Excellence
📍 Chandigarh