# Digital Marketing Manager

**Location:** Greater Noida

**Experience:** 3–5 Years

**Job Type:** Full-Time

**Industry:** IT / Software

### Job Overview

We are looking for an experienced and result-oriented **Digital Marketing Manager** who can independently manage and execute end-to-end digital marketing activities including SEO, SMO, Google Ads, Meta Ads, Analytics, lead generation, content strategy, and campaign optimization.

### Key Roles & Responsibilities

* Develop and execute complete **Digital Marketing strategies** aligned with business goals.

* Manage complete **SEO activities**, including:

* Keyword Research

* On-Page SEO

* Technical SEO

* Off-Page SEO & Link Building

* Local SEO

* SEO Audit

* Competitor Analysis

* Google Search Console

* Organic Traffic & Ranking Improvement

* Plan, create, manage, and optimize **Google Ads campaigns**, including:

* Search Ads

* Display Ads

* Performance Max

* Remarketing / Retargeting

* Lead Generation Campaigns

* Conversion-focused Campaigns

* Manage **Google Analytics 4 (GA4)**, Google Tag Manager, conversion tracking, events, goals, and campaign reporting.

* Create and manage **Meta Ads campaigns** on Facebook & Instagram, including Lead Generation, Traffic, Engagement, Conversion, and Retargeting campaigns.

* Handle **SMO / Social Media Marketing** across relevant platforms.

* Develop social media strategies, content plans, posting calendars, and campaign ideas.

* Manage **lead generation campaigns** and optimize campaigns for quality leads and conversions.

* Conduct **keyword research, audience research, competitor analysis, market research, and campaign research**.

* Monitor and optimize **CPC, CPM, CTR, CPL, CPA, conversion rate, ROAS, ROI, traffic, and lead quality**.





* Create A/B tests for ads, landing pages, audiences, creatives, and campaigns.

* Coordinate with the **Content, Graphic Design, Web Development, and Sales teams** for marketing campaigns.

* Analyze campaign and website performance and prepare regular **marketing reports and insights**.

* Manage landing page performance and suggest improvements for better conversions.

* Stay updated with the latest **Google, Meta, SEO, Analytics, and digital marketing trends and algorithm updates**.

### Required Skills

* Strong hands-on knowledge of **SEO, SMO, SEM, PPC, Google Ads, Meta Ads, and Social Media Marketing**.

* Excellent knowledge of **Google Ads Manager and campaign creation & optimization**.

* Strong knowledge of **GA4, Google Tag Manager, Google Search Console, and conversion tracking**.

* Practical experience in **SEO tools** such as Google Search Console, Google Keyword Planner, SEMrush, Ahrefs, or similar tools.

* Strong understanding of **keyword research, competitor analysis, audience targeting, funnel strategy, and retargeting**.

* Ability to create, manage, analyze, and optimize campaigns independently.

* Strong analytical and data-driven decision-making skills.

* Good knowledge of **lead generation and performance marketing**.

* Positive communication and team coordination skills.

### Candidate Profile

The ideal candidate should be a **hands-on Digital Marketing Manager** who can independently plan, execute, monitor, analyze, and optimize complete digital marketing campaigns rather than only handling social media posting or basic SEO.

**Google Ads / Meta Ads / Analytics certifications will be an added advantage.**

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Tecnior Technology
📍 India