Job Title: Performance Marketing Executive

Location: Hyderabad / Work from office]

Position Overview

We are looking for a creative, and results-oriented Performance Marketing Executive to join us. In this role, you will be responsible for planning, executing, and scaling paid acquisition campaigns across multiple digital channels. Your core objective will be to drive cost-effective student acquisitions, lead generation from multiple channels while optimizing and lowering cost per acquisition (CPA). If you are deeply analytical, obsessed with funnels, and excited about transforming education through digital channels, you are the person we are looking for.

To be willing to work in a Startup kind of environment.

Key Responsibilities

- Campaign Execution & Management: Plan, launch, and manage performance-driven campaigns across digital platforms like and programmatic networks.
- EdTech Lead Generation & Funnel Optimization: Optimize the complete acquisition funnel—from ad click to landing page conversion, to registration, and final course admission.
- Budget & Bid Management: Monitor daily/monthly ad spend, manage pricing, and handle bid strategies to maximize ROI and hit aggressive acquisition targets.
- A/B Testing & Experimentation: Continually run experiments across ad creatives, copy variants, audience segments, and landing page layouts for winning combination.
- Cross-Functional Collaboration: Work with sales team to produce high-converting ad assets tailored to students, parents, or working professionals.
- Reporting & Analysis: Track key performance metrics and build daily/weekly performance dashboards.

Required Qualifications & Skills

- Experience: 2 to 3 years of hands-on experience in performance marketing,



paid search, or paid social, preferably within an EdTech or similar kind of B2C segment.
- Platform Expertise: Deep working knowledge of Meta Ads Manager, Google Ads, and Google Analytics (GA4).
- Analytical Mindset: Highly proficient in Excel/Google Sheets; comfortable slicing data, analysing cohorts, and translating numbers into actionable strategies.
- Creative Sense: Basic understanding of what drives user psychology in education/upskilling, with the ability to write sharp, compelling ad copy and structure effective creative briefs.
- Education: Ability to communicate with internal external teams effectively.

What We Offer

- Market-competitive salary and performance-based bonuses.
- Startup environment with immense learning and career advancement opportunities.
- Freedom to experiment, test new channels.

About us:

Career Vidyaa, a unit of ReBridge Education is into online and distance learning offering higher education courses to ambitious professionals, students who are looking to upgrade & upskill to have a successful and sustainable career. With best-in-class online programs in Management, IT, Data Science, AI & ML Commerce, etc., in association with India’s top Institutes, we strive to assist, guide professionals in fulfilling their career aspirations.

Some of our partnered universities are NMIMS, VIT, Amity, Manipal, Upgrad Etc.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time
- Paid time off

Experience:

- Performance marketing: 2 years (Preferred)
- Google Ads / Meta Ads / Lead generation: 2 years (Preferred)

Language:

- Good oral / written communication skills in English (Preferred)

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Career Vidyaa
📍 India