To lead and manage the sales function for assigned projects/territories, drive revenue and booking targets, develop and execute sales strategies, manage sales teams and channel partners, and ensure consistent achievement of business objectives while maintaining high standards of customer service.

2. KEY RESPONSIBILITIES

A. Sales Strategy & Target Achievement

- Develop and execute sales strategies to achieve monthly, quarterly, and annual business targets.
- Take ownership of assigned project/territory sales performance.
- Set sales targets for Sales Managers and the sales team in consultation with management.
- Monitor actual sales against targets and implement corrective actions wherever required.
- Analyse market trends, customer preferences, competitor activities, pricing, and demand.
- Identify new markets, customer segments, and business opportunities.
- Recommend appropriate sales campaigns, schemes, and promotional activities to management.

B. Sales Team Leadership & Performance Management

- Lead, guide, and supervise Sales Managers, Assistant Sales Managers, and Sales Executives.
- Set individual and team-wise targets and performance expectations.
- Conduct regular sales review meetings and performance evaluations.
- Monitor productivity, conversion ratios, follow-ups, site visits, and closures.
- Coach team members on sales techniques, negotiation, objection handling, and closing.
- Identify performance gaps and implement improvement plans.
- Coordinate with HR regarding recruitment, training, performance, attendance, discipline, and manpower requirements.
- Build a motivated and performance-oriented sales team.

C. Lead & Conversion Management

- Ensure systematic management of leads generated through digital marketing, references, walk-ins, channel partners, and other sources.
- Monitor lead allocation, follow-up, site visits, negotiations, and booking conversions.
- Review lead ageing and ensure timely follow-up on potential customers.
- Analyse conversion ratios and identify reasons for lead drop-offs.
- Ensure accurate and timely updating of all sales activities in the CRM.
- Develop strategies to improve lead-to-site-visit and site-visit-to-booking conversion.

D. Customer Relationship & Business Closure

- Handle key, high-value, and strategic customers personally.
- Participate in key negotiations and closure discussions.
- Ensure accurate communication of project specifications, pricing, payment plans, offers, and policies.
- Resolve escalated customer issues in coordination with CRM,



Accounts, Projects, and other departments.
- Maintain strong relationships with customers and key stakeholders.
- Ensure professional and transparent customer handling throughout the sales cycle.

E. Channel Partner & Broker Management

- Develop and maintain relationships with major channel partners, brokers, property consultants, and referral networks.
- Identify and appoint productive channel partners in accordance with company policy.
- Set business expectations and targets for channel partners.
- Monitor channel partner performance and contribution to sales.
- Conduct channel partner meetings, presentations, and engagement activities.
- Coordinate with management regarding channel partner schemes, incentives, and commercial arrangements.
- Ensure channel partners follow company-approved pricing, communication, and sales processes.

F. Project & Site Sales Management

- Monitor sales activities across assigned projects and site offices.
- Ensure effective coordination between sales teams and project/site teams.
- Review site visit performance and customer feedback.
- Ensure sales teams have updated knowledge of project progress, specifications, amenities, pricing, payment plans, and availability.
- Coordinate with Projects/Engineering teams for technical or project-related customer queries.

G. Collection & Booking Coordination

- Monitor booking status and coordinate with Accounts/Finance for payment follow-ups.
- Track customer payment schedules and outstanding amounts.
- Support the team in resolving payment-related customer issues.
- Monitor cancellations, booking transfers, and pending documentation.
- Work with CRM and Accounts teams to reduce delays in documentation and collections.

H. MIS & Management Reporting

- Prepare and review daily, weekly, and monthly sales MIS.
- Present sales performance reports to senior management.
- Track:
- Leads generated
- Leads converted
- Site visits
- Negotiations
- Bookings
- Booking value
- Collections
- Cancellations
- Channel partner contribution
- Target vs. achievement
- Provide management with sales forecasts and pipeline reports.




- Identify business risks and recommend corrective measures.

I. Coordination with Other Departments

- Coordinate with Marketing for lead generation, campaigns, events, and promotional activities.
- Coordinate with CRM for customer follow-up, documentation, and complaint resolution.
- Coordinate with Accounts/Finance for collections and payment-related matters.
- Coordinate with Projects/Engineering for project updates and technical queries.
- Coordinate with Legal/Documentation teams for agreements and documentation.
- Coordinate with HR regarding manpower, training, attendance, discipline, and performance matters.

3. KEY PERFORMANCE INDICATORS (KPIs)

- Achievement of assigned sales and revenue targets.
- Project-wise booking value and volume.
- Team target achievement.
- Lead-to-site-visit conversion.
- Site-visit-to-booking conversion.
- Overall sales conversion ratio.
- Sales pipeline value and quality.
- Channel partner-generated business.
- Collection/payment follow-up performance.
- Customer retention and satisfaction.
- Sales team productivity.
- CRM compliance and data accuracy.
- Forecast accuracy.
- Reduction in cancellations and lost leads.

4. AUTHORITY & DECISION-MAKING

- Allocate and redistribute sales targets within the team.
- Review and monitor performance of Sales Managers and Sales Executives.
- Recommend manpower requirements and recruitment.
- Recommend channel partner onboarding.
- Recommend sales campaigns and promotional activities.
- Participate in major customer negotiations and closures.
- Escalate exceptional discounts, pricing deviations, cancellations, and commercial matters to senior management for approval.
- Recommend performance improvement measures and disciplinary action as per company policy.

5. REQUIRED SKILLS & COMPETENCIES

- Strong leadership and team-management skills.
- Excellent sales and negotiation skills.
- Strong closing and business development capabilities.
- Excellent customer relationship management.
- Strategic thinking and market analysis.
- Strong communication and presentation skills.
- Target-oriented and result-driven approach.
- Strong analytical and MIS reporting skills.
- Good knowledge of CRM/ERP systems and MS Excel.
- Ability to manage multiple projects/teams.
- Strong decision-making and problem-solving ability.
- Ability to handle pressure and achieve time-bound targets.

Pay: ₹80,000.00 - ₹85,000.00 per month

Work Location: In person

📌 Senior Sales Manager (India)
🏢 SRG GROUP- Marbella Grand
📍 India