Part-Time Marketing Strategy / Growth Consultant

Location: KINFRA Advanced Technology Park, Ramanattukara, Kozhikode, Kerala
Job Type: Part-time / Freelance / Contract
Experience: 3+ years preferred
Work Arrangement: Flexible / Part-time
Location Preference: Kerala-based candidates preferred

About the Role

We are a SaaS-based ERP company based at KINFRA Advanced Technology Park, Ramanattukara, Kozhikode.

We are looking for an experienced Marketing Strategy / Growth Consultant to work with us on a part-time basis and help develop and guide our overall marketing strategy.

We already have a dedicated social media and digital marketing consultant who handles social media, content and digital marketing execution.

This role is therefore not intended to replace our existing marketing consultant.

Instead, you will work with the founder and internal team to provide the strategic direction, priorities and growth plan for our marketing activities.

Key Responsibilities1. Marketing Strategy

- Understand our business, product, customers and market
- Develop and refine our overall marketing strategy
- Identify priority markets and customer segments
- Define Ideal Customer Profiles (ICP)
- Develop explicit positioning and messaging
- Recommend marketing priorities based on business objectives

2. Market & Customer Research

- Research target industries and customer segments
- Understand customer needs, problems and buying behaviour
- Analyse why customers choose or reject our product
- Identify new market opportunities
- Conduct competitor and market analysis

3. Growth & Lead Generation

- Develop B2B lead-generation strategies
- Identify suitable customer acquisition channels
- Develop marketing funnel and customer journey strategies
- Identify opportunities to improve lead quality and conversion
- Suggest experiments and growth initiatives

4.



Campaign Strategy & Coordination

- Develop campaign concepts and objectives
- Prepare strategic briefs for our existing marketing consultant
- Recommend campaign priorities and target audiences
- Review campaign performance
- Suggest improvements based on results

5. Marketing Analytics

- Define relevant marketing KPIs
- Review leads, enquiries, demos and conversions
- Analyse marketing performance
- Identify what is working and what needs improvement
- Provide monthly strategic recommendations

6. Work With Founder & Team

- Conduct regular strategy discussions with the founder
- Work with sales/customer-facing teams to understand market feedback
- Help connect marketing activities with business and sales objectives
- Guide the internal Marketing Trainee as the role develops

What We Are Looking For

We are looking for someone who can think beyond individual marketing channels and understand marketing from a business-growth perspective.

Preferred experience:

- 3+ years of relevant marketing experience
- B2B marketing experience
- SaaS / IT / ERP marketing experience is highly preferred
- Experience in growth marketing or marketing strategy
- Strong understanding of customer acquisition and lead generation
- Experience with market research and competitor analysis
- Ability to develop positioning and marketing plans
- Analytical and business-oriented mindset
- Experience working with startups or growing businesses is an advantage




- Strong communication and presentation skills
- Kerala-based candidates are preferred

This Is NOT a Digital Marketing Execution Role

We already have a consultant handling:

- Social media management
- Social media content
- Digital marketing execution

Therefore, we are not primarily looking for someone to manage Instagram/Facebook accounts or create daily content.

We are looking for someone who can answer questions such as:

Who should we target?

What problem should we position our product around?

How should we reach those customers?

Which marketing opportunities should we prioritize?

How should we improve our lead-generation funnel?

How do we measure whether our marketing is actually contributing to business growth?

Engagement

This is a part-time / flexible consulting engagement.

The exact working arrangement can be discussed based on the candidate's experience and availability.

The engagement may include:

- Regular strategy meetings with the founder
- Monthly marketing planning
- Campaign and performance reviews
- Ongoing strategic communication
- Periodic market/customer research and recommendations

Compensation

Compensation will be discussed based on experience, expertise and scope of engagement.

We are open to discussing a suitable monthly consulting arrangement.

How to Apply

Please share your to [email protected]

- Updated resume/profile
- Relevant B2B/SaaS/IT marketing experience
- Previous consulting or strategy experience, if any
- Expected monthly consulting fee

In your application, please briefly answer:

"If you were helping a SaaS ERP company grow in Kerala, what would you study first before creating a marketing strategy?"

This will help us understand your approach to marketing strategy and growth.

Work Location: In person

📌 Part-Time Marketing Strategy / Growth Consultant (India)
🏢 M Analytics Solutions
📍 India