Job Description – Telecounsellor/Telesales
Position Details
Designation: Telecounsellor
Department: Admissions / Sales
Reporting To: Contact Centre Head / Admissions Manager

Role Summary

The Telecounsellor is responsible for engaging with prospective students and parents through outbound and inbound calls, understanding their educational requirements, providing accurate information about courses/programs, and converting enquiries into admissions. The role requires excellent communication skills, strong follow-up, CRM discipline, and the ability to build trust with prospective customers while achieving admission and revenue targets.

Key Responsibilities

1. Lead Management

- Handle all assigned leads received from digital campaigns, website enquiries, walk-ins, referrals, events, and partner sources.
- Make outbound calls to prospective students and parents within defined turnaround times. Attend inbound calls and provide prompt, professional counselling.
- Verify lead details and update records in the CRM.
- Classify leads based on qualification criteria and prioritize follow-ups.

2. Student & Parent Counselling

- Understand the student’s academic background, learning needs, career aspirations, and budget.
- Explain course features, curriculum, batches, fees, schedules, and admission process.
- Address objections and provide suitable solutions.
- Recommend the most appropriate program based on the student’s requirements.
- Build trust and maintain a consultative approach throughout the admission journey.

3. Follow-up & Conversion

- Maintain regular follow-ups through calls, WhatsApp, SMS, and emails.
- Schedule counselling sessions, demos, campus visits, webinars, or orientation sessions.



Ensure timely closure of admission enquiries.
- Re-engage inactive or lost leads through structured follow-up campaigns.
- Meet daily, weekly, and monthly conversion targets.

4. CRM & Documentation

- Update every interaction accurately in the CRM.
- Maintain complete lead history, follow-up schedules, and counselling notes.
- Record admission status, payment updates, and pending actions.
- Ensure data accuracy and adherence to CRM processes.

5. Admission Coordination

- Coordinate with the Admissions, Operations, and Academic teams for smooth onboarding.
- Assist students with document collection, application completion, fee payment, and batch allocation.
- Provide timely updates regarding admission confirmation and commencement schedules
- Ensure a seamless admission experience for students and parents.

6. Customer Relationship Management

- Deliver a professional and customer-centric counselling experience.
- Resolve basic queries and escalate complex issues when required.
- Build long-term relationships to encourage referrals and repeat enrolments
- Collect feedback from prospective and enrolled students to improve service quality.

7. Reporting & Compliance

- Submit daily call reports and productivity updates.
- Participate in daily review meetings and training sessions.
- Adhere to call quality standards, scripts, and organizational policies.




- Maintain confidentiality of customer information and ensure compliance with data privacy guidelines.

Skills & Competencies

- Excellent verbal communication and interpersonal skills.
- Strong counselling, persuasion, and objection-handling abilities.
- Customer-focused approach with empathy and professionalism.
- Ability to achieve admission and sales targets.
- Good negotiation and closing skills.
- Solid follow-up and time management.
- Basic knowledge of CRM software and Microsoft Office.
- Ability to work in a fast-paced, target-driven environment.
- Team player with a positive attitude and high level of accountability.

Qualifications & Experience

- Graduate in any discipline (Bachelor’s degree preferred).
- 1–3 years of experience in telecalling, telesales, admissions counselling, customer service, or inside sales.
- Experience in the Education, EdTech, Training, Real estate or Service industry is preferred.
- Fluency in English, Hindi, and regional language(s) will be an added advantage.

Key Attributes

- Strong communication and listening skills.
- Positive and persuasive personality.
- High level of discipline and integrity.
- Result-oriented with a focus on customer satisfaction.
- Ability to multitask and manage a high volume of leads.
- Willingness to work on weekends during admission seasons as per business requirements.

Pay: ₹10,000.00 - ₹20,000.00 per month

Experience:

- Telemarketing: 1 year (Preferred)
- Lead generation: 1 year (Preferred)
- Academic counselling: 1 year (Preferred)
- Customer relationship management: 1 year (Preferred)
- Document management: 1 year (Preferred)

Work Location: In person

📌 Telesales Executive (India)
🏢 Pretty Child
📍 India