**Job Description: Performance Marketing Manager**

Are you a data-obsessed marketer with a passion for scaling digital growth? We are seeking a highly skilled and strategic Performance Marketing Manager to own, execute, and optimize our entire digital advertising ecosystem. In this role, you will be the primary driver of our customer acquisition strategy, managing substantial advertising budgets across diverse channels and transforming raw data into high-growth opportunities.

**Key Responsibilities:**

* **Omnichannel Campaign Strategy:** Architect, deploy, and manage high-impact, full-funnel performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and emerging programmatic channels.

* **Strategic Budget Allocation:** Oversee significant monthly ad spends, utilizing a disciplined approach to budget management to ensure efficient capital allocation and maximum ROI across all segments.

* **Conversion Rate Optimization (CRO):** Spearhead rigorous A/B testing initiatives for ad creatives, ad copy, and landing pages to consistently lower Cost Per Acquisition (CPA) and improve end-to-end conversion efficiency.

* **Data Analytics & Performance Reporting:** Monitor real-time performance metrics—including ROAS, CTR, CPC, and LTV—to build comprehensive reporting dashboards and provide actionable insights that guide executive-level marketing decisions.

* **Cross-Functional Leadership:** Partner closely with creative teams to brief and iterate on high-performing ad assets, and collaborate with product and sales departments to ensure seamless alignment between marketing messaging and business goals.





* **Trend & Algorithm Monitoring:** Maintain a deep understanding of platform-specific algorithm shifts, digital privacy regulations, and competitive market trends to proactively adjust strategies and maintain a dominant market position.

**Qualifications:**

* **Experience:** 5+ years of proven success in performance marketing, growth marketing, or demand generation roles.

* **Budget Management:** A verifiable track record of managing substantial monthly ad budgets, with a focus on conversion-based KPIs rather than vanity metrics.

* **Technical Proficiency:** Advanced expertise in Google Analytics (GA4), Google Ads Manager, Meta Business Suite, and leading CRM/attribution tools.

* **Analytical Rigor:** A strong analytical mindset with an innate ability to interpret complex data sets, identify attribution gaps, and build scalable growth models.

* **Communication:** Exceptional verbal and written communication skills, with the ability to articulate complex marketing strategies and performance outcomes to stakeholders across all levels of the organization.

* **Growth Mindset:** An agile approach to problem-solving, with the ability to pivot rapidly in a fast-paced environment and a relentless desire to test, learn, and iterate.

**Why Join Us?**

We offer a collaborative work environment, opportunities for career development, and the chance to make a significant impact on our company's growth trajectory. If you are a results-oriented marketer who thrives on data and creative strategy, we would love to hear from you.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

- Leave encashment
- Paid sick time
- Provident Fund

Application Question(s):

- Apply only if you have experience in the cosmetic or personal care industry and can join immediately.

Work Location: In person

📌 Performance Marketing Manager (from personal care / cosmetic industry only) (India)
🏢 Ariscent Lifesciences
📍 India