Business Development Associate (India)

Business Development Associate (India)

22 Sep
|
National Intermediates
|
India

22 Sep

National Intermediates

India

We are looking for a Business Development Executive – South India who will be responsible for developing and managing the sales pipeline across Tamil Nadu, Karnataka, Telangana, Andhra Pradesh and Kerala.

The primary responsibility of this role is to generate new business leads, convert qualified opportunities into customers, and develop existing customers into regular/repeat buyers.

This is a highly execution-oriented sales role. The candidate will be expected to spend significant time speaking with customers, identifying their raw-material requirements, following up on quotations and trials, coordinating samples, and ensuring that leads move consistently through the sales pipeline.

Key Responsibilities1. Lead Generation

- Identify and generate new B2B sales leads across South India.
- Build a strong database of potential customers in relevant industries.
- Identify manufacturers and converters using or evaluating:
- PLA
- PBAT
- Compostable compounds
- Bio-fillers
- Masterbatches
- Compostable additives
- Other biopolymer-based materials
- Generate leads through telephone calls, LinkedIn, email, industry databases, exhibitions, references and market visits.
- Identify the decision-makers and procurement contacts within target companies.
- Maintain a healthy pipeline of qualified prospects.

2. Sales Conversion & Follow-up

- Contact prospective customers and understand their applications, current raw materials, monthly consumption and requirements.
- Regularly follow up with prospects until conversion.
- Coordinate samples and trials with customers.
- Follow up on material testing, machine trials and customer feedback.
- Prepare and follow up on quotations and commercial proposals.
- Negotiate within company-approved commercial guidelines.
- Convert trial orders into commercial orders.
- Ensure that every qualified lead has a defined next action and follow-up date.

3. Existing Customer Development

- Maintain regular contact with existing customers in the assigned territory.
- Understand their monthly/quarterly consumption and upcoming requirements.
- Generate repeat orders and increase customer wallet share.
- Identify opportunities to introduce additional Biogreenic products to existing customers.
- Build long-term relationships with customers rather than focusing only on one-time sales.

4. Market Development

- Develop a strong understanding of the South Indian compostable and biopolymer market.




- Identify new applications and emerging opportunities for our products.
- Track competitor products, pricing, customer activity and market developments.
- Identify new manufacturers entering the compostable packaging and bioplastics industry.
- Conduct regular customer visits and market visits across the territory.

5. Sales Reporting & CRM Discipline

- Maintain accurate records of all leads, prospects, quotations, samples, trials and orders.
- Update the company's CRM/MIS on a regular basis.
- Prepare weekly sales pipeline reports.
- Track:
- New leads generated
- Qualified leads
- Customer meetings
- Samples dispatched
- Trials completed
- Quotations issued
- Orders received
- Expected monthly business
- Lost opportunities and reasons
- Provide regular market feedback to the management team.

Key Performance Indicators (KPIs)

The candidate will be measured primarily on business generation and sales activity, including:

- Number of new qualified leads generated
- Number of new customer meetings
- Number of active opportunities in the pipeline
- Samples/trials generated
- Conversion of trials into commercial orders
- Monthly sales achieved
- Repeat order generation
- New customers acquired
- Customer retention and development
- Quality and consistency of follow-up

The expectation is not simply to generate leads, but to convert leads into recurring business.

Ideal Candidate Profile

We are looking for someone who is:

- Strong in B2B sales and business development
- Comfortable with cold calling and approaching new customers
- Persistent and disciplined with follow-ups
- Strong in communication and relationship building
- Commercially minded and target-oriented
- Comfortable travelling extensively within South India
- Capable of independently developing a territory
- Comfortable speaking to procurement teams, business owners, production managers and technical teams
- Willing to learn technical aspects of polymers and compostable materials

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

- Polymers & plastics
- Flexible packaging




- Plastic films
- Compostable packaging
- Masterbatch
- Additives
- Bioplastics
- Plastic raw materials
- Packaging machinery
- Injection moulding
- Blow film / blown film
- Extrusion
- Thermoforming
- FMCG packaging
- Industrial packaging

Candidates from other B2B industries may also be considered if they have demonstrated strong sales execution and lead-conversion capabilities.

Skills Required

Mandatory:

- Excellent communication skills
- Robust spoken and written English
- Strong follow-up and negotiation skills
- Good MS Excel and basic reporting skills
- Comfortable with CRM/MIS systems
- Willingness to travel extensively
- Strong ownership and accountability

Preferred:

- Knowledge of polymers/plastics
- Existing network among plastic converters, packaging manufacturers or raw-material buyers in South India
- Experience selling technical products/materials
- Knowledge of Tamil, Telugu, Kannada or Malayalam will be an advantage

What We Expect From This Role

The ideal candidate should think like a territory owner.

You will be expected to:

Find → Qualify → Meet → Sample → Trial → Quote → Follow Up → Convert → Repeat

We are looking for someone who does not wait for leads to be handed over to them. The candidate should proactively build the customer pipeline and continuously create new opportunities.

Compensation

Compensation will be competitive and will include a performance-linked incentive structure based on sales/business generated.

The exact compensation package will be determined based on the candidate's experience, existing customer network and demonstrated sales capability.

Why Join Biogreenic

- Opportunity to work in the rapidly developing bioplastics and compostable materials industry.
- Exposure to a wide range of polymer applications and customers.
- Direct interaction with manufacturers, converters and large industrial buyers.
- Significant opportunity to independently develop and own a large geographic territory.
- Performance-driven growth and incentive opportunities.
- Work with a company with an established presence in India's compostable materials ecosystem.

If you are a high-energy B2B sales professional who enjoys finding customers, building relationships and closing business, we would like to hear from you.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Business Development Associate (India)
🏢 National Intermediates
📍 India

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