We are looking for an experienced Marketing Head – Offline Marketing to lead business development, referral marketing, and patient outreach activities for an IVF & Fertility Centre in Faridabad.

The ideal candidate should have minimum 5 years of relevant experience in the IVF/Fertility industry and a strong understanding of the local healthcare market, doctor referral networks, field marketing, patient outreach, and fertility-related business development.

Key Responsibilities

- Develop and execute offline marketing and business development strategies for IVF and fertility services.
- Build and maintain solid referral relationships with gynaecologists, doctors, hospitals, nursing homes, clinics, and diagnostic centres.
- Conduct regular field visits and meetings with doctors and healthcare partners.
- Develop new referral channels to increase patient enquiries and consultations.
- Plan and execute IVF OPDs, fertility camps, health camps, awareness programmes, and community outreach activities.
- Identify potential locations and healthcare partners for satellite OPDs and fertility consultation camps.
- Build relationships with local hospitals, medical professionals, corporates, and community organisations.
- Plan local promotional activities, events, branding initiatives, and on-ground campaigns.
- Coordinate with doctors, counsellors, telecalling, front desk, and management teams for effective patient follow-up and conversion.
- Monitor referral sources, patient footfall, camp performance,



and business generated through offline activities.
- Conduct market visits and competitor analysis to identify new business opportunities.
- Manage the field marketing team and assign territories, targets, and daily/weekly activities.
- Prepare monthly marketing plans, field visit reports, referral performance reports, and business growth reports.
- Work towards defined patient acquisition, referral, and revenue targets.

Candidate Requirements

- Minimum 5 years of experience in IVF/Fertility marketing or business development.
- Strong experience in offline/field marketing within the healthcare sector.
- Established network with gynaecologists, doctors, hospitals, clinics, and healthcare professionals will be preferred.
- Good understanding of the IVF and fertility patient referral ecosystem.
- Experience in organising IVF camps, OPDs, doctor meetings, healthcare events, and outreach programmes.
- Strong communication, relationship-building, negotiation, and leadership skills.
- Ability to manage and motivate a field marketing team.
- Willingness to travel extensively across Faridabad and nearby NCR markets.
- Good knowledge of the Faridabad/NCR healthcare market will be an advantage.

Preferred Candidate

Candidates currently or previously associated with an IVF Centre, Fertility Clinic, Mother & Child Hospital, or Reproductive Healthcare organisation in an offline marketing or business development role will be preferred.

Pay: ₹30,000.00 - ₹500,000.00 per month

Work Location: In person

📌 Marketing Head – IVF & Fertility (India)
🏢 ASHA IVF
📍 India