Senior Technical Lead

Bengaluru, Karnataka

Job Summary

Senior Marketo Developer

- Experience: 4 to 8 years
- Band: 2.2

Key Responsibilities

Key Responsibilities

Marketo Administration & Platform Management

- Own end‑to‑end Marketo Admin and Platform Management , including instance configuration, user access, and governance.
- Design and maintain scalable Marketo programs and smart campaigns aligned with business goals.
- Manage database health , lead lifecycle processes, and data quality standards.

Campaign & Program Management

- Build, and optimize campaigns and programs across email, landing pages, forms, and web channels.
- Support lead lifecycle management , including lead scoring, routing, nurturing, and lifecycle transitions.
- Ensure campaign best practices, reusability, and operational excellence.

Email, Landing Page & Form Development

- Create and maintain emails, landing pages, and forms using Marketo best practices.
- Apply HTML, CSS, and JavaScript for customization and enhanced user experience.
- Support template creation and tokenization for scalable campaign execution.

Personalization & Scripting

- Implement advanced personalization using:
- - HTML5
- CSS
- JavaScript
- Velocity Scripting





Customize content dynamically based on audience segmentation and behavior

Skill Requirements

Required Skills & Expertise

- Robust hands‑on experience with Adobe Marketo (Admin & Operations)
- Expertise in:
- - Campaign and Program Management
- Lead Lifecycle & Lead Management
- Data Management & Database Health

- Technical skills:
- - HTML & CSS (mandatory)
- JavaScript
- Velocity Scripting

- Experience with:
- - CRM & API integrations
- Email, Landing Page, and Form Development

- Ability to design scalable, enterprise‑grade automation solutions

Other Requirements

Good to Have / Preferred Skills

- Excellent communication skills in English (verbal and written)
- Adobe Marketo Certified Expert or equivalent certification
- Strong Marketo Admin‑side expertise , including:
- - Forms, landing pages, and template creation
- Platform governance and best practices
- Integration management and data normalization

- Exposure to:
- - Complex enterprise Marketo environments
- Multi‑region or global marketing operations

- Ability to collaborate effectively with cross‑functional teams (Marketing, IT, and CRM)

📌 Senior Technical Lead (India)
🏢 HCLTech
📍 India