Performance Marketing Specialist

Experience: 2–3 years
Employment Type: Full-time

About Swift Radiant

Swift Radiant is a digital marketing agency working with B2B and B2C businesses to drive growth through performance-focused digital marketing.

Role

We’re looking for a Performance Marketing Specialist to manage, optimize, and scale paid campaigns across Google and Meta.

Responsibilities

- Plan, launch, and optimize Google Ads & Meta Ads campaigns.
- Develop high-performing content and creative concepts designed to drive strong engagement, conversions, and ROAS.
- Understand what messaging, hooks, formats, and creative angles are likely to perform well and translate them into ad concepts.
- Manage budgets, audiences, keywords, creatives, and bidding strategies.
- Track and optimize CAC, CPL, CPA, ROAS, CTR, CPC, CPM, and conversion rates.
- Set up and monitor conversion tracking using GA4, GTM, and Meta Pixel.
- Conduct A/B testing across campaigns, creatives, audiences,



and landing pages.
- Analyze campaign data and continuously improve ad performance.
- Manage multiple campaigns/clients and provide actionable performance insights.

Requirements

- 2–3 years of hands-on performance marketing experience.
- Strong experience with Google Ads and Meta Ads.
- Experience managing ₹1–2 lakh+ monthly ad budgets.
- Strong understanding of paid acquisition and performance metrics.
- Robust creative/conceptual thinking with the ability to develop ad concepts that can drive high ROAS.
- Valuable analytical and problem-solving skills.
- Experience with GA4, GTM, Meta Pixel, and conversion tracking.
- Agency experience and B2B/B2C campaign experience are a plus.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 Swift Radiant
📍 India