Link Building Specialist

About the Role

We are looking for a Link Building Specialist with 2+ years of hands-on experience in link building, paid outreach, guest posting, and backlink acquisition.

The ideal candidate should have strong experience in finding relevant websites, evaluating backlink opportunities, negotiating paid placements, managing publisher relationships, and executing link-building campaigns for international websites.

You will be responsible for building high-quality, relevant backlinks that support organic growth while maintaining strong standards for website quality, relevance, traffic, and spam risk.

Key Responsibilities

- Plan and execute paid link-building and guest posting campaigns based on client SEO requirements.
- Research and identify relevant websites, blogs, publishers, and industry-specific platforms for backlink opportunities.
- Build and maintain a database of publishers and websites across different niches and geographies.
- Evaluate websites based on Domain Rating (DR), Domain Authority (DA), organic traffic, relevance, spam score, backlink profile, and overall website quality.
- Contact publishers and website owners to negotiate paid guest post and link placement opportunities.
- Negotiate pricing, placement terms, turnaround time, and other campaign requirements with publishers.
- Manage the complete link-building process from prospecting and outreach to placement and final link verification.
- Coordinate with publishers, content writers, and internal SEO teams to ensure smooth execution of campaigns.
- Review publisher websites and ensure backlinks meet the required quality, relevance, placement, and anchor-text criteria.




- Track live backlinks and maintain accurate records of placements, costs, URLs, anchor texts, target pages, and publisher details.
- Monitor existing backlinks and follow up with publishers regarding delayed, missing, or removed links.
- Research competitor backlink profiles to identify potential link-building opportunities.
- Conduct regular quality checks on acquired backlinks and flag potentially risky or low-quality placements.
- Meet monthly link acquisition, placement, quality, and campaign targets.
- Prepare regular reports on link-building activities, placements, publisher performance, costs, and campaign progress.

Requirements

- 2+ years of hands-on experience in Link Building, Guest Posting, or Paid Outreach.
- Strong practical experience in paid link building and publisher outreach.
- Experience finding and evaluating websites for guest posting and backlink opportunities.
- Strong understanding of DR, DA, organic traffic, spam score, backlink profiles, relevance, and website authority.
- Experience negotiating with publishers and website owners for paid placements.
- Familiarity with international websites and publishers across different niches.
- Experience using SEO tools such as Ahrefs, SEMrush, Moz, Similarweb or similar platforms.




- Strong research and analytical skills.
- Excellent communication and negotiation skills.
- Positive understanding of anchor text, target URLs, link placement, and backlink quality.
- Strong attention to detail and ability to maintain accurate campaign records.
- Ability to manage multiple campaigns, publishers, and deadlines simultaneously.
- Ability to work independently and coordinate effectively with internal teams.

Preferred Qualifications

- Previous experience working in an SEO agency, digital marketing company, or link-building agency.
- Experience working with international clients or B2B websites.
- Existing relationships or experience working with a network of publishers.
- Experience handling high-volume link-building campaigns.
- Knowledge of different link-building strategies beyond guest posting.
- Experience working with outreach platforms, CRM systems, or publisher databases.
- Experience in publisher negotiation and cost optimization.

What You'll Get

- Opportunity to work on international SEO campaigns and large-scale link-building projects.
- Hands-on exposure to paid outreach, guest posting, publisher management, and backlink acquisition.
- Exposure to advanced link-building strategies and competitor backlink research.
- A collaborative and growth-oriented work environment.

How to Apply

Interested candidates can share their CV at [email protected].

Pay: ₹18,000.00 - ₹35,000.00 per month

Application Question(s):

- Notice period or Last working day?

Location:

- Mohali, Punjab (Required)

Work Location: In person

📌 Link Building Specialist (India)
🏢 Submit Core
📍 India