Admission Counsellor

Department

Admissions / School Operations

Location- Kanpur

School Campus

Reporting To

Admission Head / School Principal

Job Purpose

To manage the complete admission counselling process, from enquiry and lead follow-up to registration and final admission, while providing parents with accurate information about the school and creating a positive admission experience.

Key Responsibilities

1. Lead & Enquiry Management

- Handle enquiries received through walk-ins, phone calls, digital leads, references, events, and other sources.
- Make timely follow-up calls and maintain regular communication with prospective parents.
- Update all enquiry and follow-up details accurately in ERP/CRM.
- Ensure no lead remains unattended or without a defined next action.
- Maintain proper records of enquiry, registration, admission, source, class, and follow-up status.

2. Parent Counselling

- Understand the parent's requirements and guide them regarding the appropriate class, curriculum, facilities, fee structure, transport, activities, and admission process.
- Conduct structured and engaging counselling sessions.
- Handle parent questions and objections professionally.
- Build trust and maintain a positive relationship with prospective parents.

3. School Tour & Presentation

- Conduct school tours for prospective parents.
- Explain the school's academic, co-curricular, sports, safety, infrastructure, and other key USPs.
- Coordinate with relevant departments when parents require additional information.

4. Conversion & Admission Closure

- Follow up with prospective parents at different stages of the admission funnel.
- Drive enquiries towards registration and registration towards admission.




- Identify reasons for non-conversion and take appropriate follow-up actions.
- Support parents through entrance test, result, documentation, fee payment, and admission completion.
- Meet monthly and session-wise admission targets.

5. Data Management & Reporting

- Maintain daily records of enquiries, calls, walk-ins, registrations, admissions, and pending follow-ups.
- Update ERP/CRM on a daily basis.
- Submit daily/weekly admission reports to the Admission Head.
- Ensure accuracy of data and avoid duplicate or incomplete records.
- Track source-wise and class-wise conversion.

6. Coordination

- Coordinate with PRO, Telecaller, Principal, Academics, Accounts, Transport, Administration, and other departments for smooth admission processing.
- Coordinate with the HO Admission Team for digital leads and follow-ups.
- Ensure proper handover and tracking of leads received from different sources.

7. Parent Engagement

- Maintain regular communication with prospective parents through calls, WhatsApp, messages, and meetings.
- Share relevant school information, admission updates, events, offers, and deadlines.
- Build long-term parent relationships and encourage referrals.

Key Performance Indicators (KPIs)

- Enquiry-to-Walk-in Conversion
- Walk-in-to-Registration Conversion
- Registration-to-Admission Conversion




- Overall Enquiry-to-Admission Conversion
- Number of Follow-ups Completed
- Lead Response Time
- Pending Lead Closure
- Daily ERP/CRM Data Accuracy
- Source-wise Conversion
- Class-wise Conversion
- Monthly Admission Target Achievement
- Parent Feedback & Counselling Quality

Required Skills

- Excellent communication and interpersonal skills
- Strong counselling and convincing ability
- Customer/parent handling skills
- Good follow-up and relationship-building skills
- Sales and conversion orientation
- Basic knowledge of MS Excel, ERP/CRM and WhatsApp
- Good presentation and school-tour skills
- Ability to handle objections professionally
- Strong time management and coordination skills
- Ability to work with targets and deadlines

Qualification & Experience

- Graduate in any discipline; preferably in Education, Management, Psychology, Sales or a related field.
- 0-3 years of experience in school admissions, education counselling, sales, customer relationship management, or a similar role.
- Experience in a school/education workplace will be an added advantage.

Desired Personality

- Confident and well-groomed
- Parent-friendly and approachable
- Positive and solution-oriented
- Patient and empathetic
- Target-oriented without being overly aggressive
- Professional in communication
- Responsible for maintaining confidentiality and accurate admission data

Working Approach

Enquiry → First Response → Counselling → School Tour → Follow-up → Registration → Entrance Test → Result → Admission Closure → Parent Relationship

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Admission Counselor (Kanpur)
🏢 Allen house group
📍 Kanpur