Job Title: Social Media Manager

Experience Required: Minimum 1 Year
Salary Range: ₹15,000 – ₹35,000 per month, depending on experience, skills, and selection performance
Employment Type: Full-Time

Job Overview

We are looking for a creative, results-driven, and experienced Social Media Manager who has at least 1 year of hands-on experience managing social media accounts across multiple industries and business categories.

The ideal candidate should have a strong understanding of social media growth, content strategy, audience engagement, paid advertising, lead generation, and online sales. Experience in e-commerce account optimization, management, and paid advertising will be highly preferred.

The candidate should be capable of not only managing social media accounts professionally but also developing strategies to grow audiences organically and generate measurable sales and leads through paid advertising campaigns.

Key Responsibilities

- Manage and optimize social media accounts across multiple industries, brands, and business categories.
- Create and execute social media strategies aligned with brand objectives, audience preferences, and business goals.
- Manage platforms including:
- Facebook
- Instagram
- YouTube
- X / Twitter
- Pinterest
- LinkedIn
- Develop strategies for increasing followers, reach, engagement, website traffic, leads, and sales organically.
- Plan social media content calendars and coordinate posts, reels, videos, stories, carousels, and other content formats.
- Identify trending topics, content opportunities, hashtags, keywords, and platform trends.
- Monitor audience engagement and respond appropriately to comments, messages, and interactions.
- Analyze competitors and identify opportunities for improving brand positioning and social media performance.
- Track social media KPIs such as reach, engagement, follower growth, clicks, leads, conversions, and sales.
- Prepare regular social media performance reports and recommend improvements based on data.

Paid Advertising & Sales Generation

The candidate should have practical knowledge of running and optimizing paid advertising campaigns.

Responsibilities may include:

- Planning, launching, managing, and optimizing Facebook and Instagram Ads through Meta Ads Manager.
- Creating campaigns for:
- Brand awareness
- Website traffic




- Lead generation
- Engagement
- Retargeting
- E-commerce conversions
- Product sales
- Identifying and testing suitable target audiences.
- Managing campaign budgets and improving cost efficiency.
- Monitoring key advertising metrics such as CPC, CPM, CTR, CPA, ROAS, conversions, and revenue.
- Creating and testing different audiences, creatives, ad copies, placements, and campaign strategies.
- Using retargeting and remarketing strategies to improve conversions.
- Understanding how to move audiences from awareness to consideration and finally to purchase.
- Generating measurable leads and sales through paid advertising campaigns.

E-Commerce Experience – Preferred

Experience working with e-commerce brands and accounts will be considered a major advantage.

Preferred knowledge includes:

- Social media optimization for e-commerce brands.
- Product marketing through Facebook and Instagram.
- Conversion-focused content strategies.
- Product catalog and promotional campaign management.
- Sales-focused Meta advertising.
- Retargeting website visitors and previous customers.
- Improving online store traffic and conversions through social media.
- Understanding customer acquisition and return on advertising spend (ROAS).

Required Skills & Qualifications

- Minimum 1 year of practical experience in Social Media Management.
- Experience handling social media accounts for different industries, clients, or business categories.
- Strong knowledge of Facebook and Instagram.
- Experience with YouTube, X / Twitter, Pinterest, and LinkedIn is preferred.
- Strong understanding of organic social media growth strategies.
- Practical experience with Meta Ads / Facebook Ads is highly preferred.
- Ability to generate leads and sales through paid campaigns.
- Good understanding of social media analytics and reporting.
- Strong content planning and copywriting skills.
- Understanding of current social media trends and algorithms.




- Ability to independently manage multiple social media accounts.
- Good communication and coordination skills.
- Ability to work with deadlines and performance targets.
- Creative mindset combined with a performance-oriented approach.

Preferred Skills

Candidates with experience in any of the following will receive preference:

- E-commerce social media management
- Meta Ads Manager
- Facebook & Instagram advertising
- Lead generation campaigns
- E-commerce sales campaigns
- Retargeting and remarketing
- Conversion optimization
- Social media analytics
- YouTube channel management
- LinkedIn marketing
- Pinterest marketing
- Content strategy
- Influencer marketing
- Canva or similar creative tools
- Basic video/reel editing
- Google Analytics or related analytics tools

What We Are Looking For

We are particularly interested in candidates who understand that social media management is not limited to posting content.

The right candidate should know how to build an audience, increase engagement, grow social media accounts organically, create brand awareness, generate leads, and convert audiences into paying customers through effective paid advertising strategies.

The candidate should be comfortable managing accounts from different industries and adapting strategies according to the target audience, platform, product, and business objective.

Salary

₹15,000 – ₹35,000 per month

Final salary will be decided based on:

- Relevant experience
- Number and type of accounts previously managed
- Paid advertising expertise
- E-commerce experience
- Previous campaign results
- Social media growth achievements
- Ability to generate leads and sales
- Overall performance during the selection process

Application Requirements

Candidates may be requested to share:

- Updated CV / Resume
- Portfolio or examples of social media accounts previously managed
- Previous campaign results or case studies, if available
- Examples of organic account growth
- Examples of paid advertising performance
- E-commerce campaign experience, if applicable

Candidates who can demonstrate actual results in social media growth, lead generation, e-commerce sales, or paid advertising will be preferred.

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media Manager (Delhi)
🏢 IT Web India
📍 Delhi