Key Responsibilities
1. Industrial Marketing & Business Development

- Develop and execute marketing activities for industrial products and solutions.
- Identify recent business opportunities in the assigned market and industrial segments.
- Generate leads through customer visits, references, exhibitions, digital platforms, and market research.
- Develop and maintain relationships with existing and prospective customers.
- Understand customer requirements and coordinate with the technical/sales team for suitable solutions.
- Follow up with prospects from enquiry to order conversion.

2. Field Marketing & Customer Visits

- Conduct regular visits to industrial customers, factories, dealers, distributors, and channel partners.
- Identify new customers and potential industrial Area.
- Present company products, services, and capabilities to prospective customers.
- Collect market feedback, customer requirements, and competitor information.
- Maintain regular follow-up with customers and ensure strong business relationships.

3. Lead Generation & Sales Support

- Generate qualified leads through various B2B marketing activities.
- Maintain and regularly update the customer and prospect database.
- Follow up on enquiries, quotations, and sales opportunities.
- Coordinate with the sales team to improve lead conversion.
- Track sales leads and maintain proper records in CRM / Excel.

4. Dealer & Distributor Coordination

- Develop and maintain relationships with Clients.
- Support channel partners with product information, marketing material, and sales requirements.
- Identify and develop new dealer/distributor opportunities.




- Monitor market activities and gather feedback from channel partners.

5. Market Research & Competitor Analysis

- Conduct market research to identify new markets, customers, and business opportunities.
- Monitor competitor products, pricing, activities, and market presence.
- Prepare regular reports on market trends and customer feedback.
- Suggest new marketing initiatives based on market requirements.

6. Exhibitions & Promotional Activities

- Coordinate participation in industrial exhibitions, trade fairs, conferences, seminars, and customer events.
- Support planning and execution of product demonstrations and promotional activities.
- Coordinate with internal teams and external agencies for marketing materials and events.

7. Marketing Communication

- Coordinate with the digital marketing/content team for product-related content.
- Assist in preparing product presentations, brochures, catalogues, and other marketing materials.
- Ensure consistent communication of company products and brand information across relevant channels.

8. Reporting & Coordination

- Prepare daily/weekly/monthly marketing activity reports.
- Maintain records of customer visits, leads, enquiries, follow-ups, and conversions.
- Coordinate with Sales, Production, Technical, Dispatch, and Accounts teams as required.




- Provide regular updates to the Marketing Manager / Sales Head.

Required Skills

- 2–4 years of experience in Industrial Marketing / B2B Marketing / Field Marketing.
- Good understanding of industrial products and B2B sales processes.
- Strong lead generation and customer relationship management skills.
- Good communication, presentation, and negotiation skills.
- Willingness to travel for customer and market visits.
- Good knowledge of MS Excel, PowerPoint, and Word.
- Experience with CRM software will be an advantage.
- Ability to understand customer requirements and coordinate with technical teams.
- Strong follow-up and result-oriented approach.
- Good market research and competitor analysis skills.
- Ability to work independently as well as in a team.

Qualification

- Bachelor's degree in Marketing, Business Administration, Commerce, Engineering, or a related field.
- MBA in Marketing will be an added advantage.
- 2–4 years of relevant Industrial / B2B Marketing experience preferred.
- Candidates with experience in manufacturing, engineering, industrial products, machinery, components, or related B2B sectors will be preferred.

Key Performance Indicators (KPIs)

- New leads generated
- Qualified enquiries generated
- Recent customer acquisition
- Lead-to-order conversion
- Sales support and revenue contribution
- Customer visits and follow-ups
- Dealer/distributor development
- Market coverage and new market development
- Customer retention and relationship management
- Timely submission of marketing reports

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Executive (India)
🏢 Megha Electromech
📍 India