THE ROLE

A senior, autonomous mandate to lead the B2B marketing function. You will own the GTM strategy, structure the four service pillars , Installation & Commissioning, System Integration, Industry 4.0 and Managed Compliance , into sharp commercial propositions, build the demand-generation engine and deliver a qualified pipeline to BD.

You will lead an internal marketing team and external vendors. You report directly to the COO.

This is not a brand, comms or strategy-only role. It is a pipeline-accountable senior position with full ownership of how the offerings reach private-industrial buyers. Think like a marketer, operate like an operator, deliver like a P&L; owner.

WHAT YOU WILL OWN1. GTM strategy and customer segmentation

Define ICPs, account tiers and vertical playbooks across multiple industries. Build segmentation that drives precision in targeting and outreach.

2. Offer structuring

Translate the four service pillars , Installation & Commissioning, System Integration, Industry 4.0 and Managed Compliance , into clear, buyer-facing propositions. Own positioning, messaging, sales collateral and technical-commercial narratives.

3. Demand-generation engine

End-to-end demand-gen across the four pillars. Lead generation, outbound sequencing, account-based marketing, inbound content and conversion optimisation.

4. Pipeline ownership

Direct accountability for qualified meetings, SQLs, pipeline value influenced, cost per qualified meeting and funnel velocity. Numbers are yours to defend, not to delegate.

5. Marketing automation and outbound infrastructure

Own stack selection and optimisation , CRM, automation platform, prospecting tools, deliverability hygiene, DKIM/SPF/DMARC.

Configure sequences and dashboards yourself.

6. Integrated digital and ground motion

Combine digital channels , SEO, paid, LinkedIn ABM, sequencing, content , with on-ground motion ,



industrial expos, plant walkthroughs, CXO roundtables and technical seminars.

7. Global technology scouting

Continuously scan new environmental, IoT, sensor and AI/ML analytics technologies worldwide. Evaluate India-market fit and build OEM relationships that strengthen the commercial offering.

8. Team and vendor leadership

Lead the internal marketing pod , content, creative, digital, SDR support , and external agencies. Hire selectively. Build a metrics-driven culture aligned with the company's IPO-readiness trajectory.

9. Market intelligence

Track competitor moves, capex cycles and demand signals across target verticals. Deliver quarterly strategy recommendations to the COO.

10. Weekly MIS to COO

Activity, pipeline movement, conversion ratios, cost per qualified meeting, forward-looking risks and opportunities.

HOW WE MEASURE SUCCESS

Outcome metrics: qualified meetings booked with target industrial accounts, SQLs delivered to BD, pipeline value influenced, cost per qualified meeting, funnel conversion velocity.

Activity metrics: emails sent, lists built, content shipped , these are inputs, not outcomes.

REQUIRED

- MBA in Marketing or equivalent demonstrable depth.
- 7–10 years B2B marketing experience in technology, industrial, deep-tech or comparable settings.
- 4+ years personally owning demand-generation and pipeline marketing, with documented conversion metrics you can walk through campaign by campaign.
- Demonstrated GTM strategy ownership , building ICPs,



segmentation and vertical playbooks for B2B offerings.
- Strong track record in customer segmentation and lead generation, with measurable pipeline outcomes from previous roles.
- Direct experience leading marketing teams and managing external vendors and agencies. Team leadership is non-negotiable.
- Hands-on with marketing automation, CRM and outbound tooling. Configures sequences and dashboards yourself, not merely supervises.
- Working knowledge of email deliverability, domain warming, DKIM/SPF/DMARC and outbound compliance under DPDP Act 2023, GDPR and CAN-SPAM.
- Solid technical writing. Translates engineering capability into commercial value without dilution.
- Strategic thinker and self-propelled operator. Comfortable operating without close supervision.
- On-site in Kolkata, full-time. No remote or hybrid arrangement.

STRONGLY PREFERRED

- Prior B2B marketing experience in industrial automation, instrumentation, IoT, environmental monitoring or comparable industrial technology categories.
- Track record of scouting new global technologies and building OEM relationships.
- Comfort presenting at industrial forums and engaging plant-level leadership and CXOs directly.
- Experience in companies preparing for IPO or scaling through institutional capital.

THIS ROLE IS UNLIKELY TO SUIT CANDIDATES WHO

- Seek a brand-only, communications-only or strategy-only role with no pipeline accountability.
- Come from a primarily consumer, D2C, e-commerce or SMB-SaaS background with no industrial B2B exposure.
- Expect to inherit fully built marketing infrastructure, full-stack tooling or a ready-made pipeline.
- Need close day-to-day direction or view ground marketing, plant visits and industrial expos as below their level.
- Cannot or will not be in office in Kolkata full-time.

📌 Head of Marketing –B Industrial (Kolkata)
🏢 Stellaspire
📍 Kolkata