About ZUMI

Build the Next Generation of Un-junked Milkshakes

Every milkshake on the shelf today is either loaded with refined sugar or a lactose bomb. ZUMI said no to both - lactose-free, no-refined-sugar, sweetened with monk fruit and jaggery, shelf-stable in a 200ml Tetra Pak. No fridge, no guilt, no compromise. We're a Startups by Tetra Pak Top 5 winner, built by a Babson alumni and we're on a mission to un-junk an entire category.

We've launched our Tetra Pak range and are scaling aggressively across Up-to-date Trade, Quick Commerce, Institutions, and emerging retail channels. Selected under Startups by Tetra Pak and supported by WE Hub, we're a lean, high-ownership, execution-obsessed team. No bureaucracy. No passengers. Just builders.

Job Summary

This role owns growth on the front end - finding and opening new channels for ZUMI, getting them onboarded, and keeping them running well once they're live. You'll work across D2C, quick commerce, institutional/B2B accounts, and retail avenues - wherever consumers are, that's where we want ZUMI to be.

Key Responsibilities

1. New Channel Avenues

• Identify and evaluate new channel opportunities - retail, institutional/B2B, corporate, e-commerce, or otherwise

• Reach out, pitch ZUMI, and drive conversations through to conversion

• Build a pipeline of prospective partners and keep it moving

2. Onboarding

• Own end-to-end onboarding for new channel partners - documentation, listings, commercial terms, and go-live

• Coordinate internally to ensure product, pricing, and content are ready before launch

• Troubleshoot onboarding roadblocks and keep timelines tight

3. D2C Management

• Manage ZUMI's D2C channel - WhatsApp ordering, offers, and campaign performance

• Work with the marketing funnel (Meta ads, retargeting)



to drive orders and repeat purchase

• Track D2C metrics and suggest tweaks to improve conversion and margins

4. Quick Commerce Management

• Manage day-to-day operations across quick commerce platforms (Swiggy Instamart, Blinkit, Zepto)

• Handle listings, PO fulfilment, promotional pricing, and ad campaigns on these platforms

• Monitor performance and push for better visibility, ratings, and sales velocity

5. Institutional/B2B & Retail Management

• Manage institutional/B2B accounts (hospitals, corporates, cafeterias) and retail partners once onboarded

• Coordinate order cycles, replenishment, and account health for these avenues

• Build and maintain relationships that keep ZUMI top-of-mind for repeat orders

6. Channel Management & Growth

• Be the primary point of contact for live channel partners

• Track channel-wise performance and identify what's working and what isn't

• Build repeatable playbooks so new channels can be onboarded faster over time

Required Skills / Abilities

• Fresher to 1 year of experience; prior exposure to sales, growth, or e-commerce is a plus but not mandatory

• Strong communicator - comfortable pitching, following up, and closing conversations

• Comfortable with Excel/Sheets and basic performance tracking

• Self-starter who can chase things down without being told twice

• Comfortable in ambiguity and fast-moving environments

• High ownership mindset

What We Offer

• Real ownership with direct founder exposure

• A steep learning curve while scaling a national FMCG brand

• The prospect to grow as the business expands

Contact

For more details, please feel free to get in touch with Thapasya Vijayaraghavan, at [email protected].

Website: www.zumifoods.com

📌 Growth & GTM Associate (Hyderabad)
🏢 ZUMI FOODS
📍 Hyderabad