22 Sep
|
Roswalt Realty
|
Mumbai
22 Sep
Roswalt Realty
Mumbai
ROLE OVERVIEW
We are looking for a Digital Marketing Manager to drive Roswalt Realty's digital presence and performance marketing across our Signature Edition luxury real-estate projects.
The role combines brand building, lead generation, paid media and digital analytics — with the sophistication and commercial discipline required for a premium audience.
KEY RESPONSIBILITIES
— Develop and execute digital marketing strategies for Roswalt Realty and its Signature Edition luxury projects.
— Manage Google, Meta and other relevant paid-media campaigns with a strong focus on lead quality and ROI.
— Plan and manage digital campaigns around project launches, offers and key milestones.
— Work closely with creative teams to develop premium, high-performing digital content and campaigns.
— Manage and optimise social-media platforms and digital brand presence.
— Track campaign performance, CPL, lead quality, conversion and ROI; provide regular performance reports.
— Work closely with Sales to improve lead quality and conversion.
— Monitor competitors and emerging digital trends in the luxury real-estate space.
— Manage digital agencies / vendors wherever required and ensure timely, high-quality execution.
CANDIDATE REQUIREMENTS
— 3–4 years of hands-on digital marketing experience,
preferably in luxury real estate, premium consumer brands, hospitality or lifestyle.
— Robust hands-on experience in Meta Ads, Google Ads, performance marketing and analytics.
— Understanding of lead-generation funnels and SFDC integration.
— Strong content and brand sensibility suited to a premium / luxury audience.
— Data-driven, commercially minded and comfortable working with senior stakeholders.
— Ability to manage campaigns independently from strategy through execution and optimisation.
— Graduate / Postgraduate in Marketing, Digital Marketing, Communications or related field.
— Comfortable with a 6-day working week reporting from Mumbai.
KEY SKILLS
Meta Ads Manager • Google Ads • Performance Marketing • Lead-Gen Funnels • SFDC / CRM Integration • GA4 & Analytics • Landing Page Optimisation • Social Media Management • Content Briefing • CPL & ROI Optimisation • Luxury Brand Sensibility • Campaign Reporting
KEY OBJECTIVE OF THE ROLE
To own end-to-end digital marketing for the Signature Edition portfolio — driving qualified lead volume at target CPL, protecting premium brand tone across every digital surface, and closing the feedback loop with Sales on lead quality.
📌 Senior Digital Manager - Real Estate (Mumbai)
🏢 Roswalt Realty
📍 Mumbai