Figmenta (figmenta.com) is an independent boutique digital agency with 18 years of experience and a strong focus on beauty, fashion, lifestyle, and luxury brands.

We work with international clients, from global corporations to ambitious startups, combining strategy, creativity, content, paid media, influencer marketing, and AI-driven workflows.

We are looking for a Meta Paid Advertising Specialist to join us as a fully remote contractor.

Our campaigns are operated through the official Meta MCP within an agentic system powered by Claude. Your role is to provide the judgment the system cannot: deciding what it should test, assessing whether its actions make sense, and knowing when to intervene or stop it.

Who You Are

You have moved beyond managing campaigns entirely by hand and have experience operating them through AI agents. You understand what this changes — and what it does not.

Reading, diagnosing, reporting, and executing can become dramatically faster. The strategic decisions and accountability remain with you.

You review a payload before it goes out: the account, the object being modified, the values before and after the change, the expected effect, and the rollback path.

You know that a successful API response from Meta is not proof that the intended change was correctly applied, and you verify the resulting object after a write.

You understand the limits of the API the way an experienced media buyer understands the limits of Ads Manager: the cost and implications of reads and writes, the constraints around budget changes, rate limits,



and how to respond when the platform throttles requests rather than simply retrying them.

You can distinguish platform degradation from an error in your own system or strategy — and you know they require different responses.

You are fully comfortable working in English.

Responsibilities

Define the paid media strategy for each brand, including audiences, budget allocation, creative angles, testing frameworks, and optimization criteria.

Operate campaigns through the Meta MCP and supervise the actions proposed or executed by the system. Everything is created in a paused state, and agency approval is required before any spend goes live.

Diagnose performance using metrics that can be decomposed and investigated: CPM, outbound CTR, click-to-landing-page-view rate, conversion rate, CPA, and related downstream metrics. Know when a result represents a meaningful signal and when an ad set simply does not yet have enough data.

Work closely with client and creative teams on what goes into the campaigns, then clearly communicate what the spend produced, over what period, what was learned, and what was changed as a result.

Requirements

Proven experience managing Meta paid advertising with direct responsibility for account-level performance.





Hands-on experience using the Meta MCP with Claude. This is a mandatory requirement.

Evidence of results you personally achieved: the campaign, the numbers, the time period, and the decisions behind them. We are more interested in marginal CPA, contribution, and MER — and in how you made decisions from them — than in a ROAS screenshot.

Working knowledge of the areas of the Meta Marketing API relevant to your work: campaign and ad set structure, budget and bidding fields, conversion events, rate limits and error handling, and the programmatic configuration of Advantage+ features.

What We Offer

Fully remote contractor engagement.

Goal-driven work. We agree on objectives and acceptance criteria before the work starts. Beyond the coordination required with the team, you organize your own time and workflow.

Compensation based on experience and the scope of the engagement.

An agency that already operates with AI agents as part of its infrastructure. The official Meta MCP is mounted and authenticated with our Business Manager, and the operating perimeter and safety guardrails are already defined. Building and maintaining the rules files and experiment memory will be part of your mandate.

A senior, direct team with few layers of decision-making.

Agent seats and AI tools paid for by the agency.

Equal Opportunity

Figmenta is an equal prospect employer. We welcome applications from people of all backgrounds, cultures, identities, and experiences, without distinction.

📌 Meta Paid Advertising Specialist (full-remote contractor) (India)
🏢 Figmenta
📍 India