Social Media Manager

Choice Techlab | Mumbai | Full-time

We are bringing our social media in-house.

And we are looking for someone who can build it properly.

Not someone who only manages a calendar, follows up with designers, and schedules posts.

We need someone who can take an idea from “this could be interesting” to published content - copy, creative, video, distribution and everything in between.

What you'll own

You will own Choice Techlab's presence across LinkedIn, Instagram, Facebook and YouTube.

That means:

- Building and managing the content calendar

- Finding stories worth telling from across Choice Techlab

- Writing posts, scripts and content

- Creating and managing images, carousels, videos, reels and other formats

- Working with internal teams to understand technology, products, people and projects

- Running content end-to-end - idea to publishing

- Tracking what works and improving what comes next

- Working closely with our SEO Manager to connect social, website and content

- Helping move the function from an agency-led setup to a solid in-house system

A big part of the role will also be personal branding.

You will work closely with the Choice Techlab Director / Group CTO and select leadership members to turn their ideas, experiences and opinions into strong, original content.

Not generic leadership quotes.

Content that actually sounds like them.

AI is part of the job

We want someone who uses AI naturally.

For research.
For ideas.
For writing.
For design.
For video.
For repurposing.
For workflows.
For speed.

Use ChatGPT, Claude, Gemini, Midjourney, Runway, Canva, Adobe, CapCut or whatever comes next.





The tools will change.

What matters is whether you can use them to build a smarter content system without making the content look AI-made.

Who we are looking for

Ideally, you come from a technical education:

B.Sc. IT / B.Sc. Computer Science / BCA / BE / B.Tech in IT, Computer Science, Computer Engineering or a related field.

And then somewhere along the way, you moved towards social media, content, marketing or brand.

That combination matters to us.

Because you should be comfortable talking to engineers about what they are building - and then finding a way to make the rest of the world care about it.

You should be good at

- Social media and content strategy

- Copywriting and storytelling

- LinkedIn and Instagram

- Carousels and static creatives

- Reels, Shorts and video

- Creative briefing and execution

- Personal branding

- Employer branding

- AI tools and content workflows

- Analytics and understanding what actually worked

3 - 6 years of experience is ideal.

Technology, SaaS, fintech, startups, IT services or agency experience would help.

But portfolios matter more than fancy designations.

Most importantly

You need good taste.

You should know when a creative looks off.
When a caption is trying too hard.
When a trend is already dead.
When AI has made something painfully generic.
And when an idea is genuinely worth putting out into the world.

We want someone who is curious about technology, obsessed with the internet and creative enough to build something distinctly ours.

Technical enough to understand it.
Creative enough to make people care.

If that sounds like you, we'd like to meet you.

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