What You Will Own

AI-enabled content engine: Create high-quality B2B content for LinkedIn,
email, website, presentations and campaign assets using AI-assisted workflows
without compromising originality, accuracy or brand voice.

* Social and executive visibility: Develop posts, carousels, short-form
videos, explainers and thought-leadership content for company and leadership
channels.
* Campaign activation: Support integrated campaigns across organic social,
email, webinars, events and selected paid channels—from idea and asset creation
to publishing and optimisation.
* Content repurposing: Turn webinars, podcasts, case studies, blogs, reports
and presentations into multiple audience-ready formats for different stages of
the B2B buyer journey.
* Market and account intelligence: Use AI and research tools to track
industry shifts, customer priorities, competitors, content trends and
account-level opportunities.
* Marketing operations: Help manage content calendars, campaign workflows,
publishing schedules, asset libraries and cross-functional coordination.
* Performance improvement: Track reach, engagement, traffic, leads and
content contribution; translate results into practical recommendations and
rapid experiments.
* AI experimentation: Evaluate emerging tools, build reusable prompts and
workflows, and identify where AI can improve marketing quality, speed,
personalisation and productivity.What Success Looks Like

* Consistent delivery of relevant, brand-aligned content across priority B2B
channels.
* Faster content production through repeatable AI workflows and smart
repurposing.
* Improved engagement, campaign responsiveness and contribution to qualified
demand.
* Clear monthly learning loops: what worked, what did not, and what should
be tested next.




* Growing ownership—from executing briefs to proactively suggesting campaign
and content opportunities.What You Bring

* 1–3 years of total experience; around 2 years in B2B marketing, technology
marketing, content, digital or social media is preferred.
* Strong writing, editing and storytelling skills, with the ability to
simplify complex technology or business ideas.
* Hands-on familiarity with generative AI tools such as ChatGPT, Claude,
Gemini, Perplexity, Canva AI or equivalent platforms.
* Working knowledge of prompt design, AI-assisted research, content
workflows and responsible fact-checking.
* Experience creating LinkedIn posts or carousels, emailers, short videos,
presentations or campaign creatives.
* Comfort with basic design and video tools such as Canva, Adobe Express,
CapCut or similar.
* Basic understanding of B2B funnels, buyer personas, demand generation and
performance metrics.
* A test-and-learn mindset, robust attention to detail and the ability to
work independently in a fast-moving environment.Good to Have

* Exposure to IT services, SaaS, enterprise technology, AI, engineering or
digital transformation.
* Familiarity with HubSpot or another CRM/marketing automation platform,
social scheduling tools and analytics dashboards.
* Experience supporting webinars, podcasts, events, ABM or executive
branding programmes.
* A portfolio or examples of B2B content, social campaigns, videos or
AI-enabled marketing experiments.Who Will Thrive Here

A builder, not just a content coordinator: someone who is equally comfortable
writing a sharp post, prompting an AI tool, converting a long-form asset into a
campaign, reading performance data and proposing the next experiment. The role
suits an early-career marketer who wants to develop at the intersection of B2B
strategy, creativity, technology and AI.

📌 Marketing Executive (Pune)
🏢 clarion
📍 Pune