Vertical Head - Brand and Marketing Communications
Business Unit
Brand & Marketing Communications
Reporting To
Head - Brand & Marketing Communications
Job Function and Role Type
Marketing, Supervisory
Version No
1
Job Purpose
As a Vertical Head, you will own the brand experience across touchpoints and drive business impact for products under your vertical. You will shape the brand's image, reputation, and market presence, contributing to organizational success and profitability.
Key Responsibilities
Business Impact
Contribute to product development, innovations, and marketing strategies to drive revenue. Identify new market opportunities and guide teams to leverage consumer insights for impactful communication.
Impacting Brand KPIs
Develop brand strategies and value propositions aligned with business objectives. Enhance brand equity and implement initiatives to bring the brand purpose to life.
Product Marketing
Create and own the brand experience across touchpoints and lifecycle stages. Develop differentiated product positioning and craft Go-To-Market strategies for launches and campaigns.
Brand Custodian for HDFC Bank
Ensure consistent implementation of brand identity and safeguard brand integrity. Monitor brand health and oversee communication alignment with brand values.
Brand Activation Head
Lead national-level brand activations and align regional activations with national strategies. Collaborate with regional teams to maintain brand consistency.
Budget / Cost Controls
Set and manage marketing budgets to optimize ROI. Evaluate partners, monitor spending, and streamline billing processes to enhance cost efficiency.
Leadership, Team Building & Collaboration
Mentor team members and foster a positive work environment. Collaborate with cross-functional teams and build robust relationships with senior management and partners.
Education:
Post-Graduation: MBA in Marketing.
Certifications:
None specified.
Key Competencies
Brand management, communication development, strategic thinking, interpersonal skills, campaign evaluation.