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Purpose of the role

We are looking for a digital media expert to run and drive the digital paid media campaigns cutting across branding, performance, programmatic practices. The candidate must bring hands-on experience of planning and executing campaigns on biddable, non-biddable affiliate ecosystem, additionally having at least the understanding of partnerships and content marketing on digital for garnering current acquisition for the brand/s as well nurturing through their life-stages. Experiences with Global markets and/or premium-lifestyle brand will be an advantage as well.

Role Description

Digital Media Strategy Execution

1. Plan, execute, and optimise paid media campaigns across search, social, display, video, programmatic, and affiliate networks.

2. Build integrated media plans combining biddable, non-biddable, and partnership-led channels to meet business goals.

3. Ensure balance between brand-building and performance marketing objectives.

Campaign Management Analysis

1. Work closely with media agencies to brief, review, and refine campaigns for effectiveness and ROI.

2. Analyse campaign performance, derive insights, and translate findings into actionable optimisation strategies.

3. Monitor budgets and pacing to ensure maximum impact at scale.

Market Consumer Understanding

1.Develop an understanding of the premium motorcycle and mobility market, category nuances, and consumer behaviour.

2.Stay updated on digital media trends, platform innovations, and competitive activities.

Stakeholder Agency Management

1.Act as the primary link between internal teams, creative/media agencies, and platform partners.

2.Ensure clarity of campaign objectives and deliverables across all stakeholders.





3.Proactively address issues and recommend improvements.

BAU

1.Brings understanding of 1st, 2nd and 3rd party consumer data.

2. Brings understanding of Programmatic, CDP, DMP, DSP.

3.Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working

4.Brings curiousity hunger towards digital marketing best practices, the latest tools and systems.

5.Deep understanding and experience in using data across channels to build customer centric, cross channel digital plans

3. Managing Points (Key KPIs/KRAs)

UOM

Review frequency

Paid Media ROI Cost Efficiency for all the campaigns

Consumer Acquisition Retention Growth

Digital Lead targets for specified products

Platform Channel Mix Effectiveness

Innovation Capability Development

4. Authority

(List the authorizations available for this role)

Approving BAU digital performance campaigns

Competencies and certification courses/trainings considered necessary to perform this job

Functional competency

Level

Behavioral competency

Level

SEM/SEO

Business Acumen with Strategic thinking

Mobile marketing

Managing and leading change

UAC

Customer centricity

Programmatic buying

Long term perspective

Performance marketing

Personal leadership

Digital Media deals Management

Emotional Intelligence

AWS / E-comm ROAS based Optimization practices

Collaboration communication

Google ads, Meta business tool, GA

Continuous learning adaptability

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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