About the Role

We are looking for a Marketing Specialist , a generalist who is fluent across SEO/AEO, paid social and search, and CRO, and who keeps marketing projects moving. Day to day, the job is about coordination and follow-through: managing timelines, keeping teams aligned, and turning performance data into next steps. Depending on what a given project needs, you may also roll up your sleeves and work directly in any of these areas, so you should know each of them well enough to do that, even though owning any single channel long-term isn't the core of the role.

What Youll Do

- Plan and coordinate marketing projects end to end: timelines, deliverables, and dependencies across SEO, paid media, content, design, and development.
- Act as the point of contact between everyone working on a given marketing initiative, keeping the team aligned and unblocked.
- Build and maintain project trackers, timelines, and status reports so stakeholders always know where things stand.
- Monitor performance across SEO/AEO, paid, and CRO channels, flag what needs attention, and turn the data into explicit next steps.
- Prepare performance dashboards and reporting decks for stakeholders and leadership.
- Where a project calls for it, contribute hands-on to SEO/AEO work such as content briefs, technical audits, and keyword or query research.
- Where a project calls for it, support social and search advertising campaigns, from setup through budget tracking and reporting.
- Where a project calls for it, support CRO work such as landing page testing, funnel analysis, and A/B tests.
- Stay current with SEO/AEO, paid media, CRO, and AI-driven marketing tools and best practices.

Required Skills & Qualifications





- 2–4 years of experience in digital marketing, with real exposure to project coordination alongside hands-on channel work.
- Solid working understanding of SEO and AEO/GEO (answer and generative engine optimization) principles.
- Practical understanding of social and search advertising platforms and how campaigns are planned, run, and measured.
- Working knowledge of CRO principles, testing methods, and funnel optimization.
- Strong project management skills and the discipline to keep several workstreams on track at once.
- Comfortable being a generalist: able to move between SEO, paid, CRO, and coordination work rather than specializing in just one.
- Excellent communication skills and the ability to coordinate across multiple teams and stakeholders.
- Bachelor's degree in Marketing, Business, Communications, or a related field.

Tools You should be Comfortable With

- SEO & AEO: Google Search Console, Google Analytics (GA4), Google Keyword Planner, Ahrefs, SEMrush, Screaming Frog, Moz, Surfer SEO, and schema/structured data tools, plus familiarity with AI/answer-engine visibility tools (e.g., Profound, Otterly.ai, AthenaHQ).
- Advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Advertising, and Google Tag Manager.
- CRO & UX: Hotjar or Microsoft Clarity, VWO or Optimizely, and landing-page tools such as Unbounce or Instapage.
- Website & CMS: WordPress and/or Webflow, with enough HTML/CSS familiarity to make basic page edits.
- Reporting & Analytics: Looker Studio (Google Data Studio), Google Sheets/Excel, and ideally Power BI.
- Project Management: Asana, Trello, ClickUp, Monday.com, or Notion
- AI Tools: ChatGPT, Gemini, or similar AI tools used for research, content, and reporting workflows.

📌 Marketing Specialist (Noida)
🏢 RNF Technologies
📍 Noida