Role Overview:

We are looking for a creative and numbers-driven Social Media Marketing Executive to own the Company presence across X (Twitter), Facebook, Instagram, LinkedIn, YouTube, WhatsApp, and Quora. This is a hands-on role that covers daily content, short video creation, audience growth, and performance reporting. The person in this seat turns our research and market insights into content that people want to watch, share, and click through, so we are looking for someone who follows the markets, spots trends early, keeps every channel active without being chased, and takes full ownership of our traffic and follower numbers.

Key Responsibilities:

Social Media Content and Channel Management

- Create and publish platform-specific content across X (Twitter), Facebook, Instagram, LinkedIn, YouTube, WhatsApp Channel, and Quora.
- Maintain a steady publishing rhythm on every channel, including multiple daily posts on X and Facebook, weekly Reels and YouTube Shorts, weekly LinkedIn company updates, and regular WhatsApp Channel posts and polls.
- Write quality Quora answers on investing and stock market topics every month, with relevant links back to the Company website.
- Plan and maintain a content calendar so that every channel stays active and aligned with market events and company priorities.

Website Traffic and Performance Optimization

- Drive qualified traffic from all active social media channels to the Company website, with ownership of month-on-month traffic growth targets.
- Optimize post timing, hashtags, captions, and calls to action to improve click-through rates.
- Track what works on each platform and adjusts formats,



topics, and posting frequency accordingly. • Work with the marketing team so that social content supports ongoing campaigns, offers, and product launches.

Short Video Content

- Conceptualize, shoot or source, edit, and publish short form videos every week, covering stock and market insights, investing concepts, market memes, and explainers.
- Tailor each video to the platform it is meant for, such as Instagram Reels, YouTube Shorts, and X video snippets.
- Meet the minimum monthly video output and work towards the view targets set for each video on each platform.
- Track watch time and share rate and use these numbers to keep improving video quality and formats. Audience and Subscriber Growth
- Develop follower acquisition strategies using trends, collaborations, and contests.
- Own month-on-month follower and subscriber growth targets for each channel.
- Interact with the audience consistently by responding to comments, messages, and mentions in a timely and professional manner.
- Keep a close watch on competitor and industry pages and bring in new ideas and formats early.

Reporting and Coordination

- Prepare weekly performance dashboards covering traffic, engagement, click-through rates, video statistics, and paid media.




- Present a monthly strategy review with clear, actionable suggestions for the month ahead.
- Coordinate with the research, design, and product teams for content inputs, data, and creatives.
- Ensure all published content is accurate, on brand, and in line with internal guidelines for financial content.

Key Requirements

- Minimum 2 years of experience in social media marketing or content creation, preferably for a fintech, financial services, or media brand.
- Graduate in any discipline. A background in marketing or mass media is a plus.
- Hands-on experience managing X (Twitter), Facebook, Instagram, LinkedIn, YouTube, and WhatsApp Channels, along with their native analytics tools.
- Working knowledge of short video editing and basic design tools, with the ability to take a video from idea to final post independently.
- Genuine interest in stock markets and investing, with the ability to turn research and data into simple, engaging content.
- Strong writing skills in English. Hindi is an added advantage.
- Comfortable with numbers, including Excel or Google Sheets for dashboards and Google Analytics for traffic tracking.
- Well-organized with solid follow-through, able to meet daily posting deadlines across several platforms without letting things slip.
- Proactive and trend-aware, with the ability to react quickly to market events and social media trends.
- High level of ownership, accountability, and attention to detail, with a professional attitude, punctuality, and adherence to company policies.

📌 Marketing and Social Media Executive (Mumbai)
🏢 Mentra HR Services
📍 Mumbai