Role Overview

TimesPro is looking for an energetic and entrepreneurial Field Marketing Executive to drive market development and on-ground marketing initiatives for Executive Education programmes.

The role will focus on developing Tier 2 and emerging markets through BTL activations, market research, corporate relationships and local alliances. The individual will be responsible for identifying high-potential markets and target audiences, building local networks, securing activation opportunities, generating leads and tracking the

effectiveness of marketing initiatives.

This is a highly execution-oriented role requiring extensive travel, strong relationship-building skills and the ability to independently identify and develop current opportunities.

Role & responsibilities:

Market Research & Development

- Conduct extensive market research to identify high-potential Tier 2 cities and emerging markets for Executive Education programmes.
- Understand and map the local target audience, including key corporate hubs, industries, business parks, residential catchments and locations where potential prospects work or congregate.
- Identify local opportunities for BTL marketing, partnerships and demand-generation initiatives.
- Develop market visit plans and route maps to ensure effective coverage of priority markets and locations.

BTL Activation & Lead Generation

- Identify, recommend and execute relevant local and regional BTL activation opportunities.
- Plan and manage on-ground activities including corporate activations, stalls, kiosks and other lead-generation initiatives with local / central BTL agencies
- Ensure effective lead capture and handover through defined processes.




- Track leads generated and evaluate the quality and effectiveness of different activation formats and locations.

Corporate Relationships & Alliances

- Identify and build relationships with corporates, HR/L&D; teams, industry associations, professional networks and other relevant organizations.
- Pitch and present TimesPro and its Executive Education programmes to potential corporate and institutional partners.
- Explore opportunities for partnerships, employee engagement, awareness sessions and other collaborative initiatives.
- Secure permissions and approvals for setting up TimesPro stalls, kiosks, information desks and other engagement formats within corporate and relevant professional ecosystems.

Vendor, Agency & Execution Management

- Identify and develop a network of reliable local vendors and BTL agencies across assigned markets.
- Coordinate with vendors and agencies for activation execution, branding, fabrication, manpower and logistics.

Performance Tracking & Reporting

- Track the performance of activations, partnerships and lead-generation initiatives.
- Analyse results and recommend improvements based on market response and performance data.
- Maintain regular reports on market visits, corporate meetings, alliances, activations and leads generated.
- Prepare dashboards, MIS and market intelligence reports for internal stakeholders.

Preferred candidate profile:

Experience in Field Marketing, BTL Marketing, Corporate Alliances, Activation Marketing or similar on-ground/customer-facing roles, with experience in independently developing markets, partnerships and lead-generation initiatives.

Candidates from BFSI, EdTech, Education, Automotive,Retail, B2C with relevant exposure to field activation, market development and corporate/customer engagement will be preferred.

Interested candidates cans hare their resume on [email protected]

📌 Hiring For Marketing Executive! (Mumbai)
🏢 Timespro
📍 Mumbai