We are looking for a skilled and result-oriented Digital Marketing Specialist to manage and execute digital marketing activities across search engines, social media platforms, Google Business Profiles, websites, and online advertising channels.

The candidate will be responsible for improving online visibility, generating relevant traffic and leads, managing SEO activities, creating digital content, and monitoring campaign performance.

Key Responsibilities

SEO & Website Marketing

- Plan and execute on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis.
- Optimize website pages, blogs, landing pages, titles, meta descriptions, headings, and internal links.
- Monitor keyword rankings and organic traffic.
- Identify SEO issues and coordinate website optimization.
- Plan and publish SEO-friendly blogs and articles.
- Perform backlink building, directory submissions, classified submissions, and other off-page activities.
- Monitor website performance using Google Search Console and Google Analytics.

Google Business Profile (GBP) Management

- Create, optimize, and manage Google Business Profiles.
- Manage multiple business locations and maintain profile information.
- Create and publish regular GBP updates/posts.
- Monitor reviews, questions, photos, and profile activity.
- Track local keyword rankings and Google Maps visibility.
- Identify and resolve profile-related issues such as verification and suspension wherever applicable.

Google Ads / Paid Marketing

- Create and manage Google Ads campaigns.
- Conduct keyword research and competitor analysis for paid campaigns.
- Monitor clicks, impressions, CTR, CPC, conversions, and campaign performance.
- Optimize campaigns based on performance data.
- Prepare regular campaign performance reports.




- Coordinate landing-page and conversion optimization activities.

Social Media Marketing

- Plan and manage social media content for platforms such as:
- Facebook
- Instagram
- LinkedIn
- YouTube
- X/Twitter

- Prepare content calendars and coordinate with designers/content teams.
- Create or coordinate posts, reels, videos, graphics, and promotional content.
- Monitor engagement, reach, followers, and other social media metrics.
- Maintain consistent brand communication across platforms.

Content Marketing

- Develop SEO-friendly content for websites, blogs, social media, GBP, and other platforms.
- Coordinate with writers, designers, and video editors.
- Ensure content follows brand guidelines and SEO best practices.
- Research relevant industry topics, trends, and competitor content.

Analytics & Reporting

- Track digital marketing performance and prepare regular reports.
- Analyze website traffic, rankings, leads, conversions, and campaign performance.
- Use tools such as Google Analytics, Google Search Console, Google Ads, SEMrush, Ahrefs, Moz, and other SEO tools.
- Identify opportunities for improving organic traffic, leads, and online visibility.

Required Skills

- Strong understanding of SEO and digital marketing fundamentals.
- Good knowledge of Google Business Profile and Local SEO.
- Basic to intermediate knowledge of Google Ads.
- Experience with social media marketing.




- Keyword research and competitor analysis skills.
- Valuable content-writing and proofreading skills.
- Knowledge of Google Analytics and Google Search Console.
- Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz.
- Good analytical and reporting skills.
- Strong communication and coordination skills.
- Ability to manage multiple projects and deadlines.

Preferred Skills

- Experience in healthcare/medical digital marketing.
- Experience managing multiple Google Business Profiles.
- Knowledge of healthcare SEO and local SEO.
- Experience with lead-generation campaigns.
- Basic knowledge of Canva and content creation.
- Knowledge of AI tools for content research and digital marketing.
- Understanding of conversion optimization and landing-page marketing.

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, Computer Science, or a related field.
- Relevant digital marketing certifications will be an advantage.

Key Performance Areas (KPIs)

- Improvement in organic search visibility and keyword rankings.
- Growth in website traffic and qualified leads.
- Google Business Profile visibility and engagement.
- Google Ads campaign performance and lead generation.
- Social media reach and engagement.
- Quality and consistency of content publishing.
- Completion of SEO and digital marketing activities within deadlines.

Candidate Profile

The ideal candidate should be self-motivated, analytical, creative, detail-oriented, and willing to learn current digital marketing technologies and AI tools. The candidate should be comfortable handling multiple projects and coordinating with content, design, development, and management teams.

📌 Digital Marketing Specialist (Bengaluru)
🏢 Parvathi surgicals
📍 Bengaluru