About the Role

We are seeking a agile and strategic marketing professional to drive brand visibility, thought leadership, corporate positioning, and strategic marketing initiatives for our data center business. The ideal candidate will combine strong content creation capabilities with strategic thinking, industry awareness, and exceptional presentation skills to enhance the organization's market presence and support business growth.

Key Responsibilities:

Content Writing & Thought Leadership

- Develop high-quality marketing content including articles, blogs, whitepapers, case studies, customer success stories, and newsletters.
- Collaborate with internal stakeholders and subject matter experts to create compelling narratives around data centers, cloud infrastructure, AI, sustainability, and digital transformation.
- Support PR, media relations, and corporate communications through content development.

Industry Awards Identification & Submission

- Identify relevant national and international industry awards, rankings, and recognition opportunities.
- Maintain and manage an annual awards calendar, ensuring timely submissions.
- Coordinate with internal teams to gather achievements, performance data, and supporting documentation.
- Draft compelling award nominations and submissions that effectively showcase organizational accomplishments.
- Track award outcomes and leverage wins for brand-building initiatives.

Strategic Decks & Executive Presentations

- Develop executive-level presentations, company profiles, corporate decks, customer presentations, and strategic business proposals.
- Create visually compelling and insight-driven presentations for leadership, customers, partners, investors, and industry events.
- Ensure consistency in messaging, branding,



and storytelling across all presentation materials.
- Support leadership communications and key strategic initiatives through presentation development.

Lead Nurturing & Digital Sales Support

- Manage and nurture inbound leads generated through the company website, digital marketing campaigns, webinars, events, and content initiatives.
- Engage with prospects through structured follow-ups, qualification, and nurturing activities to progress them through the sales funnel.
- Coordinate closely with business development and sales teams to ensure timely lead handover, follow-up, and conversion tracking.
- Maintain lead databases and CRM records, ensuring accurate tracking of prospect interactions and pipeline status.
- Monitor lead lifecycle metrics, campaign performance, and customer engagement to optimize conversion rates and support revenue generation.

Marketing Strategy & Brand Positioning

- Support the development and execution of integrated marketing strategies aligned with business objectives.
- Conduct market research, competitor analysis, and industry trend monitoring to identify opportunities and risks.
- Assist in refining brand positioning, messaging frameworks, and thought leadership initiatives.
- Monitor marketing performance metrics and provide actionable insights for continuous improvement.




- Work closely with cross-functional teams to ensure alignment between marketing initiatives and organizational goals.

Qualifications & Experience

- Bachelors degree in Marketing, Communications, Business Administration, Journalism, or a related field. MBA preferred.
- 4 - 8 years of experience in B2B marketing, preferably within data centers, cloud, telecom, IT infrastructure, technology, or related industries.
- Exceptional content writing, editing, and storytelling skills.
- Experience managing award submissions, corporate communications, and executive presentations.
- Experience in digital marketing, lead nurturing, CRM management, and marketing automation tools.
- Strong proficiency in PowerPoint and presentation design.
- Experience in market research, strategic planning, and brand management.
- Excellent stakeholder management and project management skills.

Preferred Skills

- Understanding of the data center, cloud, AI infrastructure, managed services, or digital infrastructure ecosystem.
- Ability to simplify complex technical concepts into compelling business narratives.
- Strong analytical and strategic thinking capabilities.
- Familiarity with CRM platforms and lead management processes.
- High attention to detail and ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.

Key Success Metrics

- Quality and impact of thought leadership content.
- Number and quality of award submissions and industry recognitions achieved.
- Effectiveness and adoption of strategic presentations and marketing collateral.
- Lead engagement, nurturing effectiveness, and conversion support.
- Brand visibility and positioning within target markets.
- Timely execution of strategic marketing initiatives.

📌 Marketing Strategy Lead (Mumbai)
🏢 Adani Group
📍 Mumbai