22 Sep
|
Golden Opportunities
|
Chennai
22 Sep
Golden Opportunities
Chennai
Skills- Creative-agencyclient servicing, Field marketing, Product marketing, Marketing projectmanagement.
Qualification: Any graduates
Detailed Job Description: Responsible for planning and program managing creative projects within marketing programsby working closely with Field Marketing Officers.
- Play a consultative role in creative strategy, planning and managing creative projectsor assets needed to promote events and trade shows, webcasts, thoughtleadership marketing, client-centric or account-based marketing and strategicdeals support.
- Responsiblef or creative program management of marketing assets within campaigns thatresult in increased brand awareness and reputation in the market.
- Coordinatein-house teams and external agencies to develop campaign themes, high-levelmessaging, sales materials, and design concepts that meet approved briefs,timelines and brand standards.
- Communicate project updates in a timely manner to all internal and external stakeholders.
- Track market performance and reception metrics of creative assets and use thatlearning to improve creative and quality standards for future projects.
- Provide guidance to the creative design team and content writing teams to assist themin creating world-class brand compliant marketing assets and engagement tools.
- Manage internal and external resources in the execution of creative programs withinmarketing function to achieve strategic and marketing goals for the practice.
- Should efficiently deposit and manage creative and marketing assets created in thecorporate solutions and services repository.
- Well-versed with integrated marketing approaches employing multiple digital channels
- Has a clearview on content development for multiple channels and is not shy to roll up thesleeves and take a stab at content whenever required
- Exceptional project and marketing program management capability
- Ability towork with/knowledge about platforms like Workfront, Marketo, 6sense is an addedadvantage
- Positive knowledge of marketing tactics and best practices
- Self-starter and highly focused on Execution with good presentation skills
- Excellent attention to detail and ability to multi-task projects and deliverables
- Excellent interpersonal and communication skills
- Experience in managing customer accounts from B2B or B2C marketing agencies accounts and worked on highly differentiated marketing campaigns and projects.
- Motivatedto deliver visible business impact, contribute ideas, and take ownership ofhigh-quality work.
- Familiarity with internet and digital marketing, working with external agencies to develop marketing assets
- Ability todevelop campaign concepts and facilitate ideation with Marketing Officers and other senior marketing stakeholders.
KEY SKILLS: Experience in creative-agency client servicing, field marketing, product marketing, or marketing project management, with demonstrated ownership of multi-stakeholdercampaigns and deliverables.
- Proficiencyin using AI and AI-enabled productivity tools for ideation, project planning,and workflow efficiency, with sound judgement regarding accuracy,confidentiality and responsible use.
📌 Senior Analyst - Field Marketing (Chennai)
🏢 Golden Opportunities
📍 Chennai