Business Development Manager Industrial Automation Products

Company: For a leading manufacturer of Helium Leak Testing Machines in India,

Location: Pune
Department: Sales & Business Development
Employment Type: Full-Time
Experience: 37 Years
CTC: 4.0 LPA 6.0 LPA
Industry: Industrial Automation / HVAC & MEP
Reports To: Head of Sales / Director of Business Development

Position Overview

We are seeking an aggressive, technically sound and result-oriented Business Development Manager (BDM) to drive market expansion and revenue growth for our Industrial Automation Products portfolio, including PLCs, HMIs, SCADA systems, Vision Systems and field instruments.

The role involves mapping industrial territories, identifying new opportunities with OEMs, capital equipment manufacturers, automation builders and manufacturing plants, and driving the complete B2B sales cycle from lead generation to closure.

The ideal candidate should have a strong understanding of factory environments and the ability to engage effectively with Plant Heads, Maintenance Managers, Procurement Teams, OEMs and System Integrators.

Key Responsibilities

1. Business Development & Lead Generation

- Identify, target and secure new business opportunities across key manufacturing sectors such as Automotive, FMCG, Pharma, Packaging and Warehousing.
- Develop new accounts and expand the company's presence across assigned industrial territories.
- Identify opportunities with manufacturing plants, OEMs, capital equipment manufacturers and automation builders.
- Build and maintain a strong sales pipeline to achieve revenue targets.

2. Technical Solution Sales

- Understand customer manufacturing challenges and automation requirements.
- Present and position appropriate automation products, components and retrofitting solutions.
- Conduct technical discussions and product presentations with relevant stakeholders.
- Identify upgrade, replacement and automation opportunities within existing manufacturing setups.

3. Key Account Management





- Build and maintain strong relationships with Plant Heads, Maintenance Managers, Procurement Teams, OEMs and System Integrators.
- Develop existing accounts and identify opportunities for repeat and cross-selling business.
- Understand customer requirements and ensure effective coordination throughout the sales process.

4. End-to-End Sales Management

- Manage the complete B2B sales cycle, including:

- Cold calling and prospecting
- Lead qualification
- Client meetings
- Plant/site visits
- Requirement understanding
- Technical presentations
- Proposal coordination
- Commercial negotiations
- Order closure

- Track opportunities and ensure timely follow-ups and conversions.

5. Territory Mapping & PJP

- Map key industrial clusters and manufacturing zones within the assigned territory.
- Develop and execute structured Permanent Journey Plans (PJP).
- Regularly visit key industrial locations and prospective customer facilities.
- Identify emerging markets and new business opportunities.

6. Internal Coordination

- Work closely with the Proposal, Design and Automation Engineering teams to understand technical requirements.
- Ensure technical and commercial alignment before submitting proposals and quotations.
- Coordinate internally to ensure smooth execution of customer requirements.

Required Qualifications & Experience

- B.E./B.Tech in Electronics, Instrumentation, Electrical or Mechatronics Engineering.
- MBA in Sales/Marketing will be an added advantage.
- 37 years of core B2B sales/business development experience.
- Candidates should preferably have experience selling Industrial Automation Products or Turnkey Engineering Solutions.




- Strong existing network among manufacturing plants, OEMs or System Integrators will be an advantage.

Technical Competencies

The candidate should have a good conceptual understanding of:

- PLCs
- HMIs
- SCADA
- Variable Frequency Drives (VFDs)
- Industrial sensors
- Industrial switchgear
- Vision Systems
- Factory automation architectures
- Industrial IoT and automation solutions

Key Skills

- Strong B2B sales and business development skills
- Excellent negotiation and closing abilities
- Strong presentation and communication skills
- Ability to understand and communicate technical solutions
- Consultative selling approach
- Strong relationship-building skills
- Target-oriented and commercially driven
- Ability to independently develop and manage a sales pipeline
- Strong market mapping and territory development skills

Travel & Mobility

- Willingness to travel extensively across assigned industrial territories.
- Approximately 5060% travel may be required for plant visits, customer meetings, technical discussions and business development activities.
- Should be comfortable conducting regular on-site assessments and client visits.

What We Offer

- Competitive base salary
- Performance-linked, uncapped incentive structure
- Travel, boarding and client-entertainment allowances
- Health insurance and corporate benefits
- Prospect to work with advanced Industrial Automation, Industrial IoT and smart manufacturing technologies
- Opportunity to contribute directly to market expansion and business growth

Ideal Candidate

We are looking for a technically strong sales professional who can combine engineering understanding with a strong business-development mindset and build meaningful relationships across the industrial and manufacturing ecosystem.

A candidate with an established industrial network, strong hunting ability and experience in selling automation solutions will be preferred.

Interested candidates please email your resume at [email protected]

📌 Business Development Manager Industrial Automation Products (Pune)
🏢 Apcell Infotech
📍 Pune