1. Growth strategy and budget management

- Build monthly and quarterly growth plans connecting revenue targets with customer acquisition, retention, marketing investment and contribution margins.

- Allocate and optimize budgets across channels, products, audiences and geographies.

- Identify opportunities to scale efficiently while managing acquisition costs, payback and profitability.

- Partner with sales, finance and operations to align campaigns with product availability, pricing, promotions and distribution.

2. Complete Meta advertising ownership

- Own campaign strategy, account structure, setup, execution, optimization and reporting across Facebook and Instagram.

- Manage prospecting, retargeting and customer reactivation, including audience segmentation, exclusions, catalog ads and automated campaign solutions.

- Run structured experiments across creatives, offers, placements, audiences, bidding and budgets.Role & responsibilities

Develop a consistent creative testing programme covering video, Reels, static ads, carousels,

UGC and creator partnership ads.

- Work with creative teams on briefs, hooks, messaging and iterations; identify creative fatigue

and scale winning concepts.

- Oversee Pixel, Conversions API, event quality and tracking accuracy with technical support.

3. Omnichannel demand generation

- Build connected campaigns across the brand website, Amazon, quick commerce and offline

retail.





- Execute Google Ads and coordinate marketplace and quick-commerce advertising with

relevant channel owners.

- Connect digital campaigns with city launches, retail availability, sampling and promotional

calendars.

- Assess how advertising influences purchases across channels, using available platform data

and structured experiments.

- Align channel investments with stock availability, channel economics and incremental sales

opportunities.

4. Conversion and retention

- Improve the purchase journey through landing-page, product-page, offer, bundle and

checkout experiments.

- Work with relevant teams on email, WhatsApp and customer lifecycle campaigns to improve

repeat purchases.

- Analyze customer cohorts, average order value and purchase frequency to identify profitable

growth opportunities.

5. Measurement and commercial accountability

- Maintain clear performance dashboards and translate findings into weekly actions.
- Track revenue, customer acquisition cost, return on ad spend, marketing efficiency,

conversion rate and contribution after marketing.

- Reconcile advertising platform reports with actual sales, accounting for discounts,

cancellations and returns.

- Distinguish current customer acquisition from repeat customer revenue and avoid doublecounting

sales across advertising platforms.

📌 Performance Marketing (New Delhi)
🏢 Apollo Supply Chain
📍 New Delhi