INDIRA UNIVERSITY

Job Title: SEO / AEO / Web / CRO Specialist

Location: Indira University, Pune

Experience: 57 Years

Role Overview:

Indira University is seeking a highly skilled and data-driven SEO / AEO / Web / CRO Specialist to enhance its digital presence, optimize website performance, and drive organic and conversion-led growth. The role is pivotal in improving search visibility, user experience, and conversion rates through advanced SEO strategies, Answer Engine Optimization (AEO), and continuous website optimization.

Key Responsibilities:

- Develop and execute comprehensive SEO strategies (on-page, off-page, and technical SEO) to improve organic rankings and website traffic.
- Implement AEO (Answer Engine Optimization) strategies to enhance visibility on search engines, voice search, and AI-driven platforms.
- Conduct in-depth keyword research, competitor analysis, and search trend analysis.
- Optimize website structure, content, metadata, and technical elements (site speed, mobile responsiveness, indexing, crawlability).
- Manage and improve website performance, UX/UI, and landing pages for better engagement and conversions.
- Plan and execute CRO (Conversion Rate Optimization) strategies including A/B testing, funnel optimization, and user journey enhancements.
- Collaborate with content, design, and development teams to implement best practices.
- Monitor performance using tools such as Google Analytics, Google Search Console, and other SEO platforms.
- Identify growth opportunities through data analysis and implement actionable improvements.
- Ensure adherence to search engine guidelines and best practices.

Core Competencies:

- Strong expertise in SEO (technical, on-page, and off-page).
- Knowledge of AEO, voice search optimization,



and evolving search algorithms.
- Proficiency in web analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
- Strong understanding of website UX/UI and CRO principles.
- Analytical mindset with a focus on performance and ROI.
- Basic understanding of HTML, CSS, and web technologies is an advantage.

Educational Qualification:

- Bachelors degree in Marketing, IT, or related field (MBA preferred).

Experience Requirement:

- 5–7 years of relevant experience in SEO, web optimization, and conversion rate optimization.
- Proven track record of improving organic traffic, search rankings, and conversion rates.
- Experience in education sector or high lead-generation environments is preferred.

SEO strategy & execution

Technical SEO

Keyword & search-intent research

On-page & off-page SEO

Local SEO

Content SEO

AEO — Answer Engine Optimization

GEO — Generative Engine Optimization

AI search visibility

Google AI Overviews / AI search optimization

ChatGPT, Gemini and Perplexity visibility

Structured data / Schema markup

Entity & knowledge-graph optimization

Internal linking & information architecture

Competitor & SERP analysis

Backlink strategy

Content briefs & editorial planning

SEO analytics & reporting

Tools Exposure

SEO

Google Search Console

Google Analytics 4

Google Keyword Planner

Semrush

Ahrefs

Screaming Frog

Surfer / Clearscope

AEO / GEO

ChatGPT

Google AI Overviews

Gemini

Perplexity

Claude

Semrush AI tools / Ahrefs AI features

Schema.org / Rich Results testing

Reporting

Looker Studio

Google Sheets / Excel

Power BI

Compensation & Benefits:

- Salary: 9,00,000 – 12,00,000 per annum.
- Opportunity to work on high-impact digital growth initiatives.
- Skilled growth within a reputed academic institution.

📌 SEO / AEO / Web / CRO Specialist (Pune)
🏢 Shree Chanakya Education Society
📍 Pune