Job Description – Marketing

Job Title: Marketing

Department: Marketing

Industry: Fabrication / Engineering

Reports To: Sales Manager

Location: [Pan India]

Employment Type: Full-time

Salary: [Amount] per month, depending on experience and qualifications

Job Summary :

We are looking for a proactive and personable Marketing Executive to visit all companies and generate leads in person from the data we have provided, meet potential customers face to face and generate qualified leads for our product offerings. This role requires excellent communication skills, a professional approach and the ability to build strong relationships with potential buyers across a variety of industries.

Key Responsibilities

· Generate new leads through face-to-face meetings, company databases, referrals, networking, and market research.

· Maintain an updated database of companies, contacts, prospects, lead status, visit details, and follow-up activities.

· Meet potential customers, decision-makers, purchase teams, influencers, and other relevant stakeholders.

· Present and promote the company's manufacturing products, explaining their features, perks, applications, and value proposition.

· Understand customer requirements, business needs, applications, purchasing processes, budgets, and timelines.

· Collect complete and accurate information about prospects and qualify leads based on defined criteria.

· Build and maintain strong professional relationships with potential customers and key decision-makers.

· Coordinate with the Sales and for lead sharing, follow-ups, quotations, meetings, and conversion activities.





· Maintain regular follow-up with prospects and ensure that lead status is updated accurately.

· Identify new industries, market segments, applications, companies, and geographical markets for business development.

· Monitor competitors, market trends, customer requirements, pricing trends, and industry developments.

· Collect customer feedback and market insights and communicate relevant information to the management team.

· Conduct regular field visits to target companies, industrial parks, business hubs, and potential customer locations to identify new business opportunities.

· Prepare and submit daily, weekly, and monthly reports covering field visits, leads generated, lead quality, follow-ups, customer feedback, and business

opportunities.

· Plan field visits and travel schedules efficiently to maximize productivity and coverage.

· Support the sales team in converting field-generated leads into enquiries, opportunities, and revenue.

· Develop and maintain relationships with external agencies, consultants, industry networks, and other relevant business contacts, wherever required.

· Perform other marketing and business-development activities assigned by the Marketing/Sales Manager.

·

Requirements· Bachelor's degree in Marketing,

Business Administration, Sales, or a related field is preferred.

· 1–3 years of experience in field marketing, sales,



business development, or lead generation.

· Experience in the manufacturing,

industrial, engineering, or B2C sector will be an advantage.

· Strong verbal and written communication skills.

· Good interpersonal and relationship-building skills.

· Comfortable with face-to-face meetings and frequent field visits.

· Self-motivated, proactive, and customer-oriented.

· Ability to identify potential customers and convert market information into qualified leads.

· Strong follow-up and negotiation skills.

· Good time-management and territory-management skills.

· Willingness to travel extensively across the assigned region/India.

· Basic understanding of manufacturing processes, industrial products, or technical products is an advantage.

· Proficiency in MS Excel and maintaining lead/visit reports.

· Ability to maintain accurate customer and prospect databases.

Preferred

Qualifications

· Existing knowledge of local industries, industrial areas, and business markets.

· Experience in lead generation through field visits and direct customer interaction.

· Experience attending trade fairs, exhibitions, industrial events, and business networking events.

· Valid driving licence and willingness to travel extensively within the assigned territory.

· Ability to work independently while coordinating effectively with Sales and Marketing teams.

KPA – Key Performance Area

1. Lead Generation
2. Market Coverage
3. Lead Conversion & Follow-up
4. Customer & Market Intelligence
5. Events & Trade Marketing
6. Revenue Contribution
7. CRM & Reporting Discipline
8. Field Visit.

📌 Marketing Executive (Pune)
🏢 SWAMIRAJ ENGINEERING
📍 Pune