RETENTION & GROWTH MANAGER - XTOVIA Location: Hyderabad Work Mode: Full-Time | Work From Office Experience: 2-5 years Industry: Beauty & Haircare / D2C About XTOVIA Xtovia is a Hyderabad-based, science-backed haircare brand reimagining Indian beauty at global standards. Powered by our proprietary TriLayerX bond-repair technology, Xtovia is building a new generation of high-performance haircare for Indian hair. We are a quick-growing D2C brand building a strong customer community and a long-term relationship with our customers through product innovation, education and personalised experiences. About the Role We're looking for a Retention & Growth Manager to take ownership of the customer lifecycle at Xtovia. The core focus of this role is retention marketing converting first-time buyers into repeat customers, increasing customer lifetime value, and building a loyal customer base. You will work across CRM, customer segmentation, lifecycle campaigns, loyalty, referrals, reactivation and customer engagement. This is a highly hands-on role where you will be expected to analyse, experiment, execute and learn quickly. What You'll Do Customer Retention -Own and execute Xtovia's retention and repeat-purchase strategy. -Identify opportunities to increase repeat purchase rate, purchase frequency and LTV. -Analyse customer behaviour to understand why customers repurchase, churn or become inactive. -Build replenishment strategies based on product usage and consumption cycles. -Develop cross-sell and upsell journeys across the product portfolio. -Build win-back strategies for dormant and lapsed customers. CRM & Lifecycle Marketing -Own the customer journey from first purchase product experience replenishment repeat purchase loyalty advocacy. -Plan and execute campaigns across WhatsApp, Email, SMS and other CRM channels. -Build automated journeys for welcome, post-purchase, product education, replenishment, cross-sell, upsell, abandoned cart and win-back. -Test different messaging, offers, content, timing and customer segments.



-Work closely with the content and creative teams to develop high-performing CRM campaigns. Loyalty & Community -Build and manage loyalty and rewards initiatives. -Develop referral programs to turn existing customers into acquisition channels. -Drive customer reviews, UGC, testimonials and referrals. -Create campaigns that build engagement and brand affinity beyond discount-led marketing. Data & Experimentation -Track Repeat Purchase Rate, LTV, Churn, Purchase Frequency, CRM Revenue, AOV and Reactivation Rate. -Build customer segments based on purchase behaviour, recency, frequency, product purchased and customer value. -Analyse campaign performance and identify growth opportunities. -Run A/B tests and continuously optimise the customer lifecycle. What We're Looking For -2-5 years of experience in Retention Marketing, CRM, Lifecycle Marketing, D2C or E-commerce. -Strong understanding of customer lifecycle and retention marketing. -Hands-on experience with WhatsApp, Email, SMS and CRM/marketing automation platforms. -Strong analytical skills and comfort working with customer data. -Experience with Shopify and D2C analytics is a plus. -Experience in beauty, personal care, wellness or consumer brands is preferred. -Strong communication and copywriting skills. -Someone who enjoys experimenting and finding out what actually makes customers come back. -A hands-on, ownership-driven startup mindset. What Success Looks Like Your core goal: Turn first-time customers into repeat customers and repeat customers into loyal Xtovia advocates. You will be responsible for improving: Repeat Purchase Rate | Customer LTV | Purchase Frequency | CRM Revenue | Reactivation | Customer Engagement | Referrals Why Join Xtovia? -Work directly with the founding team. -Own retention marketing for a fast-growing Indian haircare brand. -Build the CRM, loyalty and customer lifecycle engine from the ground up. -Get exposure to D2C growth, consumer behaviour, data and brand building. -High ownership, experimentation and learning. Apply Location: Hyderabad Work Mode: Full-Time | Work From Office Send your resume to: Subject: Application - Retention & Growth Manager

📌 Retention & Growth Manager (Telangana)
🏢 Xtovia
📍 Telangana