Candidates Who are interested Share there resumes to This Number

Name : HR Raj

Phone : (phone hidden)

CTC : 0 - 6 LPA (Based on the experience and last CTC)

- Drive field marketing activities such as market activations, customer engagement programs, roadshows, events, promotional campaigns and local area marketing initiatives.
- Generate quality leads through BTL activities, field campaigns, events, activations, local partnerships and other customer acquisition initiatives.
- Work closely with Branch Managers and Sales teams to identify business opportunities and support achievement of monthly and quarterly business targets.
- Ensure timely follow-up and effective lead management in coordination with branch and sales teams to improve lead-to-business conversion.
- Identify potential markets, customer segments and locations for conducting targeted marketing activities.
- Plan and execute local marketing campaigns for products such as Gold Loans, Personal Loans, Home Loans and other financial products, as applicable.
- Coordinate with external agencies, vendors, printers and other partners for execution of marketing campaigns and promotional activities.
- Ensure proper implementation of brand guidelines, branch branding, visibility materials, POSM and marketing collaterals across branches.
- Support recent branch launches, branch visibility initiatives and marketing activities for new and underperforming branches.




- Conduct regular market visits to understand customer trends, competitor activities and local market opportunities.
- Track competitor activities, market developments and promotional initiatives and provide actionable insights to the business.
- Prepare and maintain marketing calendars, activity plans, budgets, MIS reports and campaign performance reports.
- Monitor marketing spends, activity effectiveness, lead generation and conversion metrics to measure ROI.
- Coordinate with internal stakeholders including Sales, Branch Operations, Product, Regional Marketing and Corporate Marketing teams for seamless campaign execution.
- Develop cutting-edge local marketing ideas based on regional market requirements, customer profiles and business objectives.
- Ensure effective execution of campaigns within timelines, budgets and defined quality standards.
- Analyse campaign performance and provide regular updates to management with recommendations for improvement.

Key Performance Areas (KPIs):

- Quality lead generation through ATL/BTL and field marketing activities.
- Lead-to-business conversion and contribution to branch business growth.
- Number and effectiveness of marketing activities executed.
- Branch visibility and brand adherence.
- New customer acquisition.
- Campaign ROI and cost effectiveness.
- Timely execution of marketing calendar and campaigns.
- Vendor and agency management.
- Market and competitor intelligence.

📌 Marketing Manager (Vijayawada)
🏢 Muthoot Finance
📍 Vijayawada