Performance Marketing Specialist Google Ads

Experience: 4–7 Years
CTC: 8–14 LPA
Location: Bengaluru, Karnataka
Employment Type: Full-time

Job Overview

We are looking for a Performance Marketing Specialist with strong expertise in Google Ads to manage and optimise paid marketing campaigns across multiple projects and cities. The ideal candidate should have hands-on experience in Google Search, Demand Gen, Display, YouTube Ads, conversion tracking, and performance reporting.

Key Responsibilities

- Plan, build, launch, and optimise Google Ads campaigns across Search, Demand Gen, Display, and YouTube.
- Develop keyword strategies, ad groups, match types, negative keywords, and ad copies.
- Monitor and optimise CPL, ROAS, conversions, budgets, bids, and campaign performance.
- Conduct Search Term analysis and continuously improve campaign efficiency.
- Set up and monitor Google Ads conversion tracking, GA4, call tracking, and lead forms.
- Conduct A/B testing of ad copies, landing pages, and bidding strategies.
- Track performance across Google and Meta Ads and coordinate with the Meta Ads team.
- Maintain proper UTM tracking and lead attribution through CRM.
- Prepare weekly reports covering spend, leads, CPL, conversions, and ROAS.
- Coordinate with content and creative teams for ad creatives and landing pages.
- Identify performance issues and take corrective actions quickly.





Requirements

- 4–7 years of hands-on experience in Google Ads / Performance Marketing.
- Strong expertise in Google Search Ads, keyword research, match types, bidding, negative keywords, and ad optimisation.
- Hands-on experience with Demand Gen, Display, and YouTube Ads.
- Experience managing 50L+ monthly Google Ads budgets with measurable results.
- Robust knowledge of Google Ads conversion tracking and GA4.
- Working knowledge of Meta Ads Manager.
- Experience in Real Estate, EdTech, FinTech, or other high-ticket lead generation industries is preferred.
- Strong understanding of CPL, ROAS, lead quality, conversion rates, and attribution.
- Good knowledge of Excel/Google Sheets and Looker Studio.
- Ability to analyse campaign data and make data-driven decisions.

Good to Have

- Real estate performance marketing experience.
- Experience managing multi-city Google Ads campaigns.
- Experience with CRM and lead tracking systems.
- Google Ads certification.
- Experience with cross-platform retargeting.

What We Offer

- CTC: 8–14 LPA, based on experience and expertise.
- Opportunity to manage high-budget Google Ads campaigns.
- End-to-end ownership of Google Ads performance.
- Exposure to Google + Meta performance marketing.
- Performance-driven and growth-oriented work environment.

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