We are seeking a highly analytical and execution-driven Automation & Retention Marketing Specialist to own end-to-end customer lifecycle marketing. This role will focus on building automated journeys, improving customer retention, and driving personalized engagement across multiple channels. You will play a key role in maximizing customer lifetime value (LTV) through data-led strategies and scalable automation.

Key Responsibilities:

Design and execute retention and lifecycle marketing strategies to drive repeat usage and customer loyalty
Build, manage, and optimize automated workflows across channels such as WhatsApp, email, SMS, and push notifications
Develop advanced CRM segmentation using behavioral, transactional, and engagement data
Create and manage end-to-end customer journeys including onboarding, activation, retention, and reactivation
Execute targeted campaigns to improve key metrics like repeat rate, LTV, and engagement
Drive personalization strategies using customer insights and real-time triggers
Continuously optimize conversion funnels through automation, A/B testing, and journey refinement
Monitor campaign performance and build dashboards to track retention and automation effectiveness
Collaborate with product, growth, and data teams to improve customer experience and campaign performance

Requirements:

Bachelor?s degree in Marketing, Business,



or a related field
2?5 years of experience in retention marketing, lifecycle marketing, or marketing automation
Hands-on experience with CRM and automation tools (e.g., Clevertap, MoEngage, HubSpot, WebEngage, etc.)
Strong understanding of customer segmentation and lifecycle journey design
Data-driven mindset with robust analytical and problem-solving skills
Experience in campaign execution across multiple communication channels
Ability to manage multiple campaigns and workflows simultaneously

Preferred Skills:

Experience with A/B testing and conversion rate optimization (CRO)
Basic knowledge of SQL, Excel, or data analytics tools
Familiarity with dashboarding tools (e.g., Tableau, Power BI, Google Data Studio)
Experience in D2C, e-commerce, or app-based businesses

Key Metrics of Success:

Improvement in customer retention and repeat purchase rate
Increase in customer lifetime value (LTV)
Higher engagement rates across automated journeys
Improved funnel conversion rates
Efficiency and scalability of automation workflows

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Automation & Retention Specialist (Agra)
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