INDIRA UNIVERSITY
Job Description
Position: Creative Writer – Content
Experience:

5–8 Years
Salary:

₹6.00 – ₹8.00 LPA
Location:

Pune
Employment Type:

Full-Time
Role Summary
We are looking for a creative and versatile

Creative Writer – Content

who can develop engaging, original, and brand-aligned content across digital and offline platforms. The role requires strong storytelling, excellent language skills, and the ability to convert ideas into impactful content for diverse audiences.
Key Responsibilities
Develop creative, engaging, and original content for

websites, social media, campaigns, blogs, brochures, newsletters, presentations, and marketing materials .
Create compelling

brand stories, campaign concepts, taglines, captions, scripts, and promotional content .
Understand briefs and translate business objectives into clear and creative communication.
Research industry trends, audience preferences, competitors, and relevant topics to generate fresh content ideas.
Collaborate with

Marketing, Branding, Design, Digital Marketing, and business teams

to deliver integrated content.
Adapt content tone and style for different platforms, audiences, and campaigns.
Review, edit, and proofread content for

grammar, clarity, consistency, accuracy, and brand tone .
Develop content calendars and support campaign-based content planning.
Work closely with designers to ensure

copy and visual communication

are aligned.
Support SEO-friendly content creation using relevant keywords and best practices.




Repurpose existing content into multiple formats while maintaining consistency and relevance.
Manage multiple content assignments within defined timelines and quality standards.
Required Skills
Excellent

English writing, editing, proofreading, and storytelling

skills.
Strong command of grammar, vocabulary, sentence structure, and communication.
Ability to write

short-form and long-form content

with equal effectiveness.
Strong creative thinking and conceptualization skills.
Understanding of

social media, digital marketing, branding, and content marketing .
Basic understanding of

SEO and digital content practices .
Ability to work on multiple projects and meet tight deadlines.
Strong research and information-gathering skills.
Attention to detail with a strong sense of brand voice and tone.
Educational Qualification
Bachelor’s or Master’s degree in

English, Journalism, Mass Communication, Advertising, Marketing, Communications, or a related field .
Preferred Profile
3–5 years of professional experience in

creative writing, content writing, copywriting, branding, advertising, digital marketing, or a similar role .
Experience working with

education, corporate, lifestyle, consumer, or digital brands

will be an advantage.
Candidates with a robust

content portfolio

demonstrating creative and campaign-based work will be preferred.
Key Competencies
Creativity | Storytelling | Communication | Research | Copywriting | Editing | Brand Understanding | Time Management | Collaboration | Attention to Detail

📌 Creative Writer – Content (Mumbai)
🏢 INDIRA GROUP OF INSTITUTES, PUNE
📍 Mumbai