Area Head Job Description
Position: Area Head
Location: PAN India
Industry: Life Insurance / BFSI
Experience: 612 years
Employment Type: Full-Time
Job Summary
We are looking for an experienced and result-oriented Area Head to drive business growth,
sales performance, distribution expansion, and team productivity across the assigned geography.
The candidate will be responsible for managing multiple branches/locations, achieving business
targets, developing distribution channels, and leading a high-performing sales team.
Key Responsibilities
• Own and deliver area-level business and revenue targets.
• Drive sales through assigned branches, distribution channels, and partner networks.
• Manage and motivate Branch Heads, Sales Managers, and frontline sales teams.
• Develop and implement area-wise sales strategies to achieve monthly, quarterly, and
annual targets.
• Identify new business opportunities and expand market presence within the assigned
territory.
• Monitor branch-wise performance, productivity, conversion ratios, and business KPIs.
• Ensure effective recruitment, onboarding, training, and retention of sales personnel.
• Build robust relationships with banking partners, channel partners, intermediaries,
and key stakeholders.
• Conduct regular performance reviews and provide coaching to underperforming teams.
• Ensure adherence to company policies, regulatory requirements, and compliance
standards.
• Analyse market trends and competitor activities and take corrective business actions.
• Drive customer acquisition, cross-selling, upselling, and retention initiatives.
• Prepare regular MIS and business performance reports for senior management.




Candidate Requirements
• Graduate/Postgraduate degree from a recognised institution.
• 612 years of relevant experience in sales/business development, preferably in Life
Insurance, General Insurance, Banking, BFSI, or Financial Services.
• Prior experience managing multiple branches/locations or large sales teams.
• Strong understanding of agency, bancassurance, direct sales, or other insurance
distribution channels.

• Proven track record of achieving and exceeding business targets.
• Strong leadership, team-management, negotiation, and relationship-management skills.
• Good knowledge of the local market and willingness to travel extensively within the
assigned area.
• Robust analytical and decision-making abilities.
• Candidates with experience handling Area Head / Regional Sales Manager / Cluster
Head / Zonal Sales Manager responsibilities will be preferred.
Key Skills
Primary Keywords:
• Area Head
• Area Sales Head
• Area Manager
• Regional Sales Manager
• Cluster Head
• Regional Head
• Zonal Sales Manager
• Business Head
• Sales Head
Industry Keywords:
• Life Insurance
• Insurance Sales
• Bancassurance
• Agency Sales
• Direct Sales
• BFSI
• Banking
• Financial Services
• Distribution
• Channel Sales
Key Performance Indicators
• Area-wise revenue/business achievement
• New customer acquisition
• Branch and team productivity
• Sales conversion ratio
• Recruitment and retention
• Distribution/channel growth
• Cross-sell and upsell performance
• Customer retention and persistency
• Compliance and process adherence

📌 Area Head (Guwahati)
🏢 Orange Corporate Solution
📍 Guwahati