About us:

We are looking for a motivated and target-oriented Business Development Executive (BDE) to manage and grow sales in a specific area under General Trade (GT) . The role involves driving secondary sales through manned outlets , ensuring product visibility , supporting distributor operations , and strengthening retailer relationships . The ideal candidate should have hands-on experience in field sales and a good understanding of market dynamics at the outlet level.

Job Tittle: Business Development Executive

Location: Cuttack, Odisha

Reporting To: Area Sales Manager

Channel: Select - Manned Outlet channel

Key responsibilities:

- Achieve secondary sales targets within the assigned territory through regular market visits and outlet engagement.
- Support distributor operations by ensuring stock hygiene, timely order generation, and follow-up on payment collections.
- Identify and onboard new retail outlets, especially manned counters, to strengthen market presence and visibility.
- Ensure execution of in-store visibility, branding elements, and planogram adherence at key outlets.




- Implement trade schemes and promotional activities as per company guidelines to drive offtake.
- Track daily sales performance, update records, and share regular market feedback with the reporting ASM.
- Assist in demand forecasting by reporting stock and order trends from the ground.
- Maintain strong relationships with retailers and field teams to ensure smooth market operations.
- Observe competitor activities and share insights on pricing, promotions, or recent product launches with the ASM.
- Follow assigned beat plans and ensure optimal market coverage and productivity.

Qualifications & Skills:

- 2+ years of experience in FMCG/beauty General Trade (Manned Channel) sales
- Proven track record in managing sales & distribution
- Deep understanding of GT channel operations

Why Join Us?

- Be part of a fast-growing colour cosmetics company shaping beauty trends.
- Opportunity to lead a dynamic team in an exciting and creative industry.
- Competitive compensation and growth opportunities

📌 Business Development Executive (Cuttack)
🏢 RENÉE Cosmetics
📍 Cuttack