Job Description:

- Performance Marketing & Paid Content Strategy

- Work with content teams to plan, execute, and optimize paid content distribution

- across digital platforms including Meta and YouTube.

- Analyze historical performance to define operational benchmarks and support

- target-setting for major campaigns and ongoing activities.

- Continuously track, allocate, and optimize ad budgets to ensure efficient campaign

- delivery within set budgets.

- Execute platform innovation, including audience cohort experiments and exploring

- newer features on Meta and YouTube.

- Data Analytics, Listening & Business Intelligence

- Partner with the Business Intelligence team to define key performance metrics and

- analyze straightforward web traffic data and cohorts to better understand the social customer.

- Conduct pre- and post-campaign analysis for major events, content initiatives,



and

- brand reviews.

- Manage social media listening tools to conduct sentiment analysis across channels in

- coordination with customer service teams.

- Track Share of Voice (SOV) across brands and categories.

- Holistic Reporting & Strategic Insights

- Deliver end-to-end channel reporting across brands, including monthly, quarterly,

- annual, and flagship sale reports.

- Support leadership and external stakeholders with customized analysis for investor

- decks, strategic business reviews, and brand partner presentations.

- Provide strategic insights, best practices, and trends to guide the content team and

- inform product/marketing opportunities.

📌 Social Media data analytics (Mumbai)
🏢 Acme Services Private
📍 Mumbai