We are looking for an energetic, confident and people-focused Gym Trainer – Sales & Marketing to join our fitness studio.
This role combines fitness coaching, member engagement, sales and local marketing. The ideal candidate will be passionate about helping our customers become stronger and healthier while also contributing to the growth of the gym.
Key Responsibilities
Fitness Training
- Conduct engaging group fitness and classes. Full training will be provided
- Motivate members and create a positive, welcoming workplace.
- Monitor member progress and encourage consistency.
- Support member assessments, fitness measurements and progress tracking.
- Maintain a high standard of energy, professionalism and member experience.
Sales & Member Growth
- Respond to enquiries from potential members and convert leads into memberships.
- Conduct gym tours and explain membership options.
- Follow up with trial members and prospective customers.
- Build relationships with existing members and encourage renewals.
- Identify opportunities for referrals, upgrades and additional memberships.
- Achieve agreed monthly membership and sales targets.
Marketing
- Promote the gym within the local community.
- Assist with social media content, reels, photos and member success stories.
- Participate in promotional campaigns, fitness challenges and events.
- Build strong relationships gym clients.
- Support open days, free trials and member referral campaigns.
- Generate new leads through local outreach and networking.
Key Skills & Attributes
- Strong communication and interpersonal skills.
- Confident and friendly personality.
- Passion for fitness, health and strength.
- Ability to motivate and build relationships with members.
- Comfortable speaking with potential customers and selling memberships.
- Basic understanding of social media and digital marketing.
- Target-oriented and self-motivated.
- Reliable, energetic and professional.
- Previous gym, fitness, sales or customer-service experience preferred.
Performance Measures
Success in this role will be measured through:
- New memberships generated.
- Lead-to-membership conversion.
- Member retention and renewals.
- Class attendance and member engagement.
- Referral generation.
- Local marketing activities and leads generated.
- Member satisfaction and overall gym experience.