We’re looking for a creative YouTube writer to work on a long-form content project for a leading

consumer brand.

The project explores everyday India through stories, observations, data and culture. The

subjects may often look ordinary on the surface, but the goal is to uncover the more interesting

story underneath.

We’re looking for someone who can take a seemingly normal topic and make you think:

“Wait… I never looked at it this way.”

What you’ll be doing

- Writing long-form YouTube scripts from research, briefs and creative ideas

- Turning everyday subjects into engaging, entertaining stories

- Finding the larger human, cultural, behavioural or business insight within a simple topic

- Creating robust hooks, narrative structures and payoffs that work for YouTube

- Conducting research and turning data and information into storytelling, rather than simply

presenting facts

- Finding creative ways to tell a story while working within brand guidelines, factual requirements

and multiple layers of approval

- Making branded content feel like good content first, rather than advertising

- Collaborating closely with the creative and production team through ideation, drafts and

revisions

The kind of writer we’re looking for

You should be able to take something as ordinary as a product people buy, a habit people have, a

trend people are following or something sitting in an Indian household and find a story worth

telling about it.

You should be naturally curious.

You should enjoy asking why.

And most importantly, you should be able to find a creative angle even when the subject itself

doesn’t sound particularly exciting.





This role is not just about writing well. It’s about thinking well.

Must have

- Previous experience writing long-form YouTube scripts

- Strong understanding of YouTube storytelling and audience retention

- Excellent research and fact-checking skills

- Ability to structure a story rather than simply compile information

- Strong conversational writing style

- Ability to write in English/Hinglish depending on the requirement

- Comfort working with feedback, revisions and brand constraints

- A portfolio that demonstrates strong storytelling

Bonus points if you

- Have worked on documentary, explainer, culture, business or storytelling-led YouTube content

- Have experience with branded content

- Have worked with consumer brands

- Have a strong understanding of Indian culture, consumers and internet behaviour

- Regularly watch and analyse good YouTube content

- Can come up with interesting story ideas from seemingly mundane subjects

Who should apply?

If your first reaction to a seemingly boring topic is, “What’s interesting about this?” , this role may

not be for you.

If your instinct is, “Okay, but why do people do this?” , we’d love to hear from you.

Experience : 2–5 years preferred, but exceptional writers with strong work samples are welcome to

apply.

To apply

Please share your CV and 3–5 long-form YouTube scripts you have written. Published video links

are preferred wherever available.

Engagement: Full-time

Location: Delhi NCR preferred. Writers from other cities are welcome to apply, provided they are

- open to relocating to Delhi NCR for the role.

📌 YouTube Long-Form Writer (Delhi)
🏢 humour me
📍 Delhi