Title - State Sales Head

Job Type - Full time

Location:- Chennai, TN

The role

The State Sales Head will lead sales performance across Tamil Nadu and Puducherry. This is a player-coach role combining state-level planning with hands-on market leadership: translating business goals into executable plans, improving distributor productivity, building a stronger field organisation and ensuring growth is driven by genuine market demand.

Key responsibilities

- Own the state sales plan, deliver profitable secondary-led growth and translate business objectives into explicit area-, distributor-, team- and market-level priorities.
- Lead, coach and hold accountable the ASM and field-sales organisation, raising managerial and execution standards.
- Strengthen the route to market by improving distributor productivity, coverage, service levels and commercial health.
- Expand productive distribution, repeat billing, outlet throughput, range selling and on-shelf availability.
- Identify growth opportunities and performance gaps across established, underdeveloped and new markets.
- Run disciplined performance reviews and maintain visibility on primary and secondary sales, stock, ageing, collections, claims and forecast quality.




- Ensure schemes and trade activities have clear commercial logic, disciplined execution and measurable outcomes.
- Work closely with Marketing, Trade Marketing, Supply Chain, Finance, Sales Operations and senior leadership to turn plans into market action.

Candidate profile

- Experience: 10+ years in FMCG sales, including at least 3–5 years leading multiple managers or sizeable territories; exposure to food or adjacent high-frequency categories is preferred.
- Market knowledge: Strong general-trade, wholesale and distributor-market understanding across Tamil Nadu, with fluency in Tamil, working proficiency in English and readiness for extensive travel.
- Track record: Demonstrated success in building distribution, improving weak territories or entering new markets—not only maintaining an inherited business.
- Commercial capability: Sound understanding of distributor economics, secondary sales, stock health, collections and trade investment, supported by structured reviews and sales data.
- Education: Graduate degree required; an MBA is useful but not essential. Operating quality and evidence of results matter more than pedigree.

📌 State Sales Head (Tamil Nadu)
🏢 ApTask
📍 Tamil Nadu