Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Job Summary

We're seeking a seasoned Senior Brand Manager in our global brands team to drive brand growth, cultural relevance and consumer engagement. As a key member of the Marketing team, you'll develop and execute activations and partnerships that amplify the brandʼs credentials.

Responsibilities

1. Brand Positioning: Define and maintain brandʼs positioning, ensuring alignment with global direction while meeting Indian market needs.

2. Partnerships Activation: Develop and execute brand partnerships that align with brandʼs positioning.

3. Creative Collaboration: Work closely with internal creative teams, external agencies to develop innovative concepts, content and activations.

4. Planning & Execution: Develop, execute and track activations & partnerships,



ensuring timely delivery and budget management.

5. Commercial & Budget Management: Manage marketing budgets, ensure ROI optimization and deliver brand programs on time in full.

EXPERTISE AND QUALIFICATIONS

1. Education: University degree in Business/ Marketing. MBA Preferred

2. Experience: 5+ years of brand management experience, preferably in CPG, beverage or lifestyle brands with a focus on events and cultural activations.

3. Skills:

- Solid understanding of Culture and brand management.

- Excellent communication, collaboration and project management skills.

- Ability to think strategically, creatively and analytically.

- Experience working with creative agencies, internal teams and external partners.

- Strong budget management and commercial acumen.

Nice to Have

1. Cultural Marketing Expertise: Knowledge of cultural marketing trends, consumer behavior, and cultural insights.

2. Global Brand Experience: Experience working on global brands, with an understanding of international marketing strategies and cultural nuances.

"At AB InBev, we are committed to our purpose of bringing people together for a better world – regardless of race, ethnicity, age, sexual orientation, gender or any other difference."

📌 Senior Brand Manager- Connections & Communications (Bengaluru)
🏢 AB InBev
📍 Bengaluru