Creative Strategist and Campaigns Manager

Role Overview
We’re looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities:

Lead creative strategy for brand campaigns, digital series, and social-first content pieces
Build content calendars, channel strategies, and creative decks that align with business objectives
Translate briefs into sharp, actionable content ideas across genres and formats
Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
Analyze platform trends, audience behavior, and content performance to optimize content plans
Craft and refine brand voice guidelines tailored for video content
Present strategies and campaign ideas to clients and internal teams




Contribute to pitch decks and creative proposals for recent business opportunities

Qualifications:

Have 4–7 years of experience in
strategy, digital marketing, or agency-side creative planning
Have worked on brand campaigns, digital content, or social media storytelling
Can balance creativity with analytics, using performance data to inform strategy
Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
Know how to brief creators, copywriters, and video teams effectively
Are comfortable presenting and owning rooms, client-facing experience is a plus
Stay updated with trends, meme culture, and emerging formats in digital content

Bonus Points:
Background in video content, branded storytelling, or influencer-led campaigns
Experience working with fashion, fintech, or lifestyle brands
Strong copywriting or scripting abilities

Employment Type: Full Time (Work from office)
Location: Andheri East

📌 Senior Strategist (Mumbai)
🏢 Dentsu Amp
📍 Mumbai