We’re looking for a creative short-form writer to work on a content project for a leading consumer
brand.

The work will primarily involve comedy, sketches and relatable everyday situations, but we’re
looking for someone with a strong overall understanding of writing and storytelling.

Someone who can write a funny sketch one day, an observational piece the next, and find an
interesting way to tell a simple story in 30 seconds.

The ability to make people laugh is important.

But good writing comes first.

What you’ll be doing

Writing short-form scripts for Reels, Shorts and other social platforms

Developing comedy sketches, creative concepts and relatable situations

Finding interesting ways to tell stories within 15–60 seconds

Writing sharp setups, punches, callbacks and satisfying endings

Creating robust premises that hook the viewer quickly

Writing natural, conversational and performable dialogue

Exploring different tones, from comedy and observation to emotion, relatability and storytelling

Finding creative ways to integrate brand requirements without compromising the core idea

Collaborating with the creative and production team through ideation, writing and revisions

The kind of writer we’re looking for

You have a strong sense of comedy, but you’re not only a comedy writer.

You understand why a joke works, when a punch should land, how to build an escalation and how to end a scene.

You also understand character, conflict, emotion, observation and story.

You can take a simple situation and find the interesting angle.

You can make a viewer laugh, but you can also make them relate, feel something or simply think,
“That is so true.”

And most importantly, you know how to tell a story fast.

Because when you only have 30 seconds,



every line, beat and reaction has to earn its place.

Must have

Previous experience writing short-form video content

Strong overall writing and storytelling skills

Strong understanding of comedy, sketches and social media storytelling

A sharp sense of punches, timing, pacing and payoff

Ability to write concise, engaging and natural dialogue

Ability to develop stories and ideas that work within 15–60 seconds

Strong command of conversational English/Hinglish

Ability to write across different tones and formats

Comfort with feedback, rewrites and collaborative writing

A portfolio that demonstrates strong short-form writing

Bonus points if you

Have written comedy for Reels, Shorts or digital creators

Have written sketches, branded content or social campaigns

Have experience writing for actors and performers

Understand visual storytelling and physical comedy

Regularly consume and analyse short-form content

Can generate multiple creative ideas from a single brief

Know how to make a brand requirement feel like part of the story rather than an interruption

Who should apply?

If you think short-form is just about writing a few funny lines, this probably isn't for you.

If you understand that even a 30-second video can have a premise, character, conflict, escalation
and payoff, we'd love to hear from you.

Experience: 1–4 years preferred, but exceptional writers with strong work samples are welcome to
apply.

To apply

Please share your CV and 5–7 short-form scripts you have written. Published video links are
preferred wherever available.

Engagement: Full-time

Location: Delhi NCR preferred. Writers from other cities are welcome to apply, provided they are
open to relocating to Delhi NCR for the role.

📌 Short-Form Writer (New Delhi)
🏢 humour me
📍 New Delhi