INDIRA UNIVERSITY
Job Description
Position: Creative Writer – Content
Experience: 5–8 Years
Salary: ₹6.00 – ₹8.00 LPA
Location: Pune
Employment Type: Full-Time
Role Summary
We are looking for a creative and versatile Creative Writer – Content who can develop engaging, original, and brand-aligned content across digital and offline platforms. The role requires strong storytelling, excellent language skills, and the ability to convert ideas into impactful content for diverse audiences.
Key Responsibilities
Develop creative, engaging, and original content for websites, social media, campaigns, blogs, brochures, newsletters, presentations, and marketing materials .
Create compelling brand stories, campaign concepts, taglines, captions, scripts, and promotional content .
Understand briefs and translate business objectives into clear and creative communication.
Research industry trends, audience preferences, competitors, and relevant topics to generate fresh content ideas.
Collaborate with Marketing, Branding, Design, Digital Marketing, and business teams to deliver integrated content.
Adapt content tone and style for different platforms, audiences, and campaigns.
Review, edit, and proofread content for grammar, clarity, consistency, accuracy, and brand tone .
Develop content calendars and support campaign-based content planning.
Work closely with designers to ensure copy and visual communication are aligned.
Support SEO-friendly content creation using relevant keywords and best practices.




Repurpose existing content into multiple formats while maintaining consistency and relevance.
Manage multiple content assignments within defined timelines and quality standards.
Required Skills
Excellent English writing, editing, proofreading, and storytelling skills.
Strong command of grammar, vocabulary, sentence structure, and communication.
Ability to write short-form and long-form content with equal effectiveness.
Strong creative thinking and conceptualization skills.
Understanding of social media, digital marketing, branding, and content marketing .
Basic understanding of SEO and digital content practices .
Ability to work on multiple projects and meet tight deadlines.
Strong research and information-gathering skills.
Attention to detail with a robust sense of brand voice and tone.
Educational Qualification
Bachelor’s or Master’s degree in English, Journalism, Mass Communication, Advertising, Marketing, Communications, or a related field .
Preferred Profile
3–5 years of professional experience in creative writing, content writing, copywriting, branding, advertising, digital marketing, or a similar role .
Experience working with education, corporate, lifestyle, consumer, or digital brands will be an advantage.
Candidates with a strong content portfolio demonstrating creative and campaign-based work will be preferred.
Key Competencies
Creativity | Storytelling | Communication | Research | Copywriting | Editing | Brand Understanding | Time Management | Collaboration | Attention to Detail

📌 Creative Writer – Content (Mumbai)
🏢 INDIRA GROUP OF INSTITUTES, PUNE
📍 Mumbai